Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal

This research was conducted for the purposed of finding the "Factor that Influence Customer's Decision to Purchase Houses at Bandar UDA Utama, Johor Bahru, Johor". The main objective of this research was to determine the factors that influence customer's decision making toward pu...

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Bibliographic Details
Main Author:	Zainal, Murnizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Decision making Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/22351/ http://ir.uitm.edu.my/id/eprint/22351/1/PPb_MURNIZAH%20ZAINAL%20M%20BM%2006_5.pdf

id	uitm-22351
recordtype	eprints
spelling	uitm-223512018-12-18T08:26:49Z http://ir.uitm.edu.my/id/eprint/22351/ Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal Zainal, Murnizah Decision making Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research was conducted for the purposed of finding the "Factor that Influence Customer's Decision to Purchase Houses at Bandar UDA Utama, Johor Bahru, Johor". The main objective of this research was to determine the factors that influence customer's decision making toward purchasing houses at Bandar UDA Utama. There are many factors which able to influence any customer's decisions before they decided to purchase their houses. Those factors are the location factor, the price factor, the workmanship factor, community preferences factor, developer factor or infrastructure factor. The respondent of this study would be the residents' at Bandar Uda Utama, Johor Bahru residential only. 150 questionnaires had been distributed to those residents but only 103 questionnaires from the respondents have been picked up due to the some of consequences such as the place is new and it creates difficulties to reach them. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the most influencing factors for owner toward their decision making are price, developer and community preference factor. For tenant, the most influencing factor toward their decision making are developer and infrastructure factor. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22351/1/PPb_MURNIZAH%20ZAINAL%20M%20BM%2006_5.pdf Zainal, Murnizah (2006) Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Decision making Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Decision making Housing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Zainal, Murnizah Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
description	This research was conducted for the purposed of finding the "Factor that Influence Customer's Decision to Purchase Houses at Bandar UDA Utama, Johor Bahru, Johor". The main objective of this research was to determine the factors that influence customer's decision making toward purchasing houses at Bandar UDA Utama. There are many factors which able to influence any customer's decisions before they decided to purchase their houses. Those factors are the location factor, the price factor, the workmanship factor, community preferences factor, developer factor or infrastructure factor. The respondent of this study would be the residents' at Bandar Uda Utama, Johor Bahru residential only. 150 questionnaires had been distributed to those residents but only 103 questionnaires from the respondents have been picked up due to the some of consequences such as the place is new and it creates difficulties to reach them. The researcher had used probability sampling and simple random sampling as the sampling technique. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that the most influencing factors for owner toward their decision making are price, developer and community preference factor. For tenant, the most influencing factor toward their decision making are developer and infrastructure factor.
format	Student Project
author	Zainal, Murnizah
author_facet	Zainal, Murnizah
author_sort	Zainal, Murnizah
title	Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
title_short	Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
title_full	Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
title_fullStr	Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
title_full_unstemmed	Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
title_sort	factor that influence customer's decision to purchase houses at bandar uda utama, johor bahru, johor / murnizah zainal
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/22351/ http://ir.uitm.edu.my/id/eprint/22351/1/PPb_MURNIZAH%20ZAINAL%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:08:29Z
last_indexed	2023-09-18T23:08:29Z
_version_	1777418643261358080

Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal

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