Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa

Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality f...

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Bibliographic Details
Main Author: Mustapa, Mimi Zelia
Format: Student Project
Language:English
Published: Faculty of Business and Management 2002
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/22345/
http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf

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