Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa

Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality f...

Full description

Bibliographic Details
Main Author:	Mustapa, Mimi Zelia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2002
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Promotions Acceptances
Online Access:	http://ir.uitm.edu.my/id/eprint/22345/ http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf

id	uitm-22345
recordtype	eprints
spelling	uitm-223452018-12-18T08:38:20Z http://ir.uitm.edu.my/id/eprint/22345/ Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa Mustapa, Mimi Zelia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Promotions Acceptances Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality finance services This researches focus on the impact of the Mayban Finance Hire Purchase promotions and advertisement towards the customer acceptance. Promtions involve the tools and the media used by Mayban Finance Mentakab in order to attract customer awareness as well as their acceptance. This involves pamphlet, posters, advertisement in newspapers, Internet and others promotional tools implemented by Mayban Finance. This project paper consists of five chapters, which on its own provides an explanation to the topic being explored. Chapter one consist of introductions about the company, services offered and promotions related to the services especially Hire Purchase. Chapter two consists of literature review which explaining the topics in terms of marketing terms and theories. Chapter three consist of research methodology .it explains about the research procedures, sampling techniques, data collections and data analysis had been used. Chapter four contains the discussions on the findings and analysis of the study, which based on the hypothesis of the study. Chapter five consists of the conclusions and recommendations from the researcher. Appendices and bibliography attached are relevant references, list of journal and book, and related graphs and chart Faculty of Business and Management 2002 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf Mustapa, Mimi Zelia (2002) Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Promotions Acceptances
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Promotions Acceptances Mustapa, Mimi Zelia Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
description	Finance companies were a phenomenon of the 1960's as limited companies engaged with many lending activities. Therefore Mayban Finance Berhad as one of Maybank Group subsidiaries leading the other finance companies as the largest bank - backed finance companies in Malaysia by providing quality finance services This researches focus on the impact of the Mayban Finance Hire Purchase promotions and advertisement towards the customer acceptance. Promtions involve the tools and the media used by Mayban Finance Mentakab in order to attract customer awareness as well as their acceptance. This involves pamphlet, posters, advertisement in newspapers, Internet and others promotional tools implemented by Mayban Finance. This project paper consists of five chapters, which on its own provides an explanation to the topic being explored. Chapter one consist of introductions about the company, services offered and promotions related to the services especially Hire Purchase. Chapter two consists of literature review which explaining the topics in terms of marketing terms and theories. Chapter three consist of research methodology .it explains about the research procedures, sampling techniques, data collections and data analysis had been used. Chapter four contains the discussions on the findings and analysis of the study, which based on the hypothesis of the study. Chapter five consists of the conclusions and recommendations from the researcher. Appendices and bibliography attached are relevant references, list of journal and book, and related graphs and chart
format	Student Project
author	Mustapa, Mimi Zelia
author_facet	Mustapa, Mimi Zelia
author_sort	Mustapa, Mimi Zelia
title	Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
title_short	Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
title_full	Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
title_fullStr	Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
title_full_unstemmed	Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa
title_sort	study on the impact of the promotions towards customer acceptance the mayban financial hire purchase: case study analysis in mbf mentakab pahang / mimi zelia mustapa
publisher	Faculty of Business and Management
publishDate	2002
url	http://ir.uitm.edu.my/id/eprint/22345/ http://ir.uitm.edu.my/id/eprint/22345/1/PPb_MIMI%20ZELIA%20MUSTAPA%20M%20BM%2002_5.pdf
first_indexed	2023-09-18T23:08:28Z
last_indexed	2023-09-18T23:08:28Z
_version_	1777418642367971328

Study on the impact of the promotions towards customer acceptance the Mayban financial hire purchase: case study analysis in MBF Mentakab Pahang / Mimi Zelia Mustapa

Similar Items