Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly

This research was conducted for the purposed of "Customer Awareness towards Promotional Activity of Souq and Selera Putra Implemented by Perbadanan Putrajaya" . The main objective of this research was to identify the level of customer awareness towards promotional activities done at Souq a...

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Bibliographic Details
Main Author:	Zulkifly, Ana Umilhusna
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Social aspects. Social marketing Marketing Promotions
Online Access:	http://ir.uitm.edu.my/id/eprint/22310/ http://ir.uitm.edu.my/id/eprint/22310/1/PPb_ANA%20UMILHUSNA%20M%20BM%2006_5.pdf

id	uitm-22310
recordtype	eprints
spelling	uitm-223102018-12-26T02:12:10Z http://ir.uitm.edu.my/id/eprint/22310/ Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly Zulkifly, Ana Umilhusna Social aspects. Social marketing Marketing Promotions This research was conducted for the purposed of "Customer Awareness towards Promotional Activity of Souq and Selera Putra Implemented by Perbadanan Putrajaya" . The main objective of this research was to identify the level of customer awareness towards promotional activities done at Souq and Selera and to identify which media of promotional activity that will be more effective to increase customer awareness. For the purpose of study, descriptive research design had been adopted. The respondent of this study was potential customers that visiting Putrajaya and locals living in Putrajaya 50 questionnaires had been distributed to those customers who come to Souq and Selera Putra. The researcher had used stratified convenience sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability test, tabulation analysis and cross tabulation. From the findings, there are 38% of respondents aware to any promotional activity of Souq and Selera Putra. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of respondents who are aware or not aware about any promotional activities done at Souq and Selera Putra said launching events is the most effective media to increase customer awareness. PPI can launch more interesting and attracting events such as mini concert from local singers and awareness campaign. Besides that, PPJ can distribute more attractive flyers, doing creativity in their promotion and implementation of Integrated Marketing Communication. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/22310/1/PPb_ANA%20UMILHUSNA%20M%20BM%2006_5.pdf Zulkifly, Ana Umilhusna (2006) Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social aspects. Social marketing Marketing Promotions
spellingShingle	Social aspects. Social marketing Marketing Promotions Zulkifly, Ana Umilhusna Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
description	This research was conducted for the purposed of "Customer Awareness towards Promotional Activity of Souq and Selera Putra Implemented by Perbadanan Putrajaya" . The main objective of this research was to identify the level of customer awareness towards promotional activities done at Souq and Selera and to identify which media of promotional activity that will be more effective to increase customer awareness. For the purpose of study, descriptive research design had been adopted. The respondent of this study was potential customers that visiting Putrajaya and locals living in Putrajaya 50 questionnaires had been distributed to those customers who come to Souq and Selera Putra. The researcher had used stratified convenience sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability test, tabulation analysis and cross tabulation. From the findings, there are 38% of respondents aware to any promotional activity of Souq and Selera Putra. The conclusion of this study was the outcome from the survey analysis and findings. Through the research, it shows that majority of respondents who are aware or not aware about any promotional activities done at Souq and Selera Putra said launching events is the most effective media to increase customer awareness. PPI can launch more interesting and attracting events such as mini concert from local singers and awareness campaign. Besides that, PPJ can distribute more attractive flyers, doing creativity in their promotion and implementation of Integrated Marketing Communication.
format	Student Project
author	Zulkifly, Ana Umilhusna
author_facet	Zulkifly, Ana Umilhusna
author_sort	Zulkifly, Ana Umilhusna
title	Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
title_short	Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
title_full	Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
title_fullStr	Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
title_full_unstemmed	Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly
title_sort	customer awareness towards promotional activity of souq and selera putra implemented by perbadanan putrajaya / ana umilhusna zulkifly
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/22310/ http://ir.uitm.edu.my/id/eprint/22310/1/PPb_ANA%20UMILHUSNA%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:08:24Z
last_indexed	2023-09-18T23:08:24Z
_version_	1777418637610582016

Customer awareness towards promotional activity of Souq and Selera Putra implemented by Perbadanan Putrajaya / Ana Umilhusna Zulkifly

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