The effectiveness of promotional strategy for government education program: a case of Multimedia College Kuala Lumpur / Aini Hayati Ahmad
This study evaluates the effectiveness of promotional strategy made by Multimedia College Kuala Lumpur to increase number of student intake. MMCKL has done various promotional activities in order to attract public knowledge about Multimedia College itself. In today's market, many private colleg...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2005
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| Online Access: | http://ir.uitm.edu.my/id/eprint/22306/ http://ir.uitm.edu.my/id/eprint/22306/1/PPb_AINI%20HAYATI%20AHMAD%20M%20BM%2005_5.pdf |