New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan

Industry 4.0 is a name for the current trend of an automation and data exchange in manufacturing technologies. It includes cyber-physical systems the internet of things (IoT), cloud computing and cognitive computing. The readiness of the people in organisation is at critical stage in order to run th...

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Main Author:	Adnan, Wardatul Hayat
Format:	Book Section
Language:	English
Published:	Institute of Graduate Studies, UiTM 2018
Subjects:	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations
Online Access:	http://ir.uitm.edu.my/id/eprint/22267/ http://ir.uitm.edu.my/id/eprint/22267/1/ABS_WARDATUL%20HAYAT%20ADNAN%20TDRA%20VOL%2014%20IGS%2018.pdf

id	uitm-22267
recordtype	eprints
spelling	uitm-222672019-01-17T07:13:52Z http://ir.uitm.edu.my/id/eprint/22267/ New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan Adnan, Wardatul Hayat Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Industry 4.0 is a name for the current trend of an automation and data exchange in manufacturing technologies. It includes cyber-physical systems the internet of things (IoT), cloud computing and cognitive computing. The readiness of the people in organisation is at critical stage in order to run the organisation smoothly. This study aims to explore the acceptance and use of new media among corporate communication practitioners and to examine the influence on organizational citizenship behaviour. The study employs quantitative methodology of cross sectional - correctional survey. A set of questionnaires containing 4 sections measuring all instruments in the study were conducted on 268 corporate communication practitioners. Off 268, 62 males and 206 females selected using stratified random sampling among corporate communication practitioners working with MNC's in Malaysia. For data analysis, SPSS statistical software was utilized for preliminary data processing and Structural Equation Modelling (SEM) of AMOS was used for exploratory data analysis and multi-correlational analysis. There are 16 hypotheses developed in the study. All hypothesis is accepted due to its significance. However, further findings lead to 3 constructs to be dropped due to its fitness in full CCNA model [NMEE, CCSB & OCB]… Institute of Graduate Studies, UiTM 2018 Book Section PeerReviewed text en http://ir.uitm.edu.my/id/eprint/22267/1/ABS_WARDATUL%20HAYAT%20ADNAN%20TDRA%20VOL%2014%20IGS%2018.pdf Adnan, Wardatul Hayat (2018) New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan. In: The Doctoral Research Abstracts. IGS Biannual Publication, 14 . Institute of Graduate Studies, UiTM, Shah Alam.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations
spellingShingle	Hospitality industry. Hotels, clubs, restaurants, etc. Food service Hotels. Bed and breakfast accommodations Adnan, Wardatul Hayat New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
description	Industry 4.0 is a name for the current trend of an automation and data exchange in manufacturing technologies. It includes cyber-physical systems the internet of things (IoT), cloud computing and cognitive computing. The readiness of the people in organisation is at critical stage in order to run the organisation smoothly. This study aims to explore the acceptance and use of new media among corporate communication practitioners and to examine the influence on organizational citizenship behaviour. The study employs quantitative methodology of cross sectional - correctional survey. A set of questionnaires containing 4 sections measuring all instruments in the study were conducted on 268 corporate communication practitioners. Off 268, 62 males and 206 females selected using stratified random sampling among corporate communication practitioners working with MNC's in Malaysia. For data analysis, SPSS statistical software was utilized for preliminary data processing and Structural Equation Modelling (SEM) of AMOS was used for exploratory data analysis and multi-correlational analysis. There are 16 hypotheses developed in the study. All hypothesis is accepted due to its significance. However, further findings lead to 3 constructs to be dropped due to its fitness in full CCNA model [NMEE, CCSB & OCB]…
format	Book Section
author	Adnan, Wardatul Hayat
author_facet	Adnan, Wardatul Hayat
author_sort	Adnan, Wardatul Hayat
title	New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
title_short	New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
title_full	New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
title_fullStr	New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
title_full_unstemmed	New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan
title_sort	new media adoptions and organisational citizenship behaviours among corporate communication practitioners / wardatul hayat adnan
publisher	Institute of Graduate Studies, UiTM
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/22267/ http://ir.uitm.edu.my/id/eprint/22267/1/ABS_WARDATUL%20HAYAT%20ADNAN%20TDRA%20VOL%2014%20IGS%2018.pdf
first_indexed	2023-09-18T23:08:18Z
last_indexed	2023-09-18T23:08:18Z
_version_	1777418631960854528

New media adoptions and organisational citizenship behaviours among corporate communication practitioners / Wardatul Hayat Adnan

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