The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Kerop...

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Bibliographic Details
Main Author:	Ismail, Siti Rohani
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art
Online Access:	http://ir.uitm.edu.my/id/eprint/21882/ http://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf

id	uitm-21882
recordtype	eprints
spelling	uitm-218822018-12-26T02:05:34Z http://ir.uitm.edu.my/id/eprint/21882/ The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail Ismail, Siti Rohani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Keropok Amplang’. The data analysis was divided into two phases. The first phase shows the data of perception of customer about the existing labelling and packaging of amplang’s product. For the second phase, the data derived to analyze the agreement of the new labelling and packaging of amplang product. The data analysis of these two phases involving the mean and percentage. To be able to gather the necessary data, the researcher utilize the quantitative method. Researcher started in brain storm the idea development process by doing raw sketchers to build the new packaging and labelling. At the end of this study, hopefully, this research can help the Amplang’s industry in Malaysia to expand their marketing by upgrading their labelling and packaging. Labelling and packaging proposed by researcher contains a numerous element of graphic including visual and typography that can increase the customer buy intention. 2018 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf Ismail, Siti Rohani (2018) The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail. Degree thesis, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Labels Packaging Commercial art. Advertising art Ismail, Siti Rohani The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
description	This study is about the development and evaluation of new packaging and labelling for Keropok Amplang. In Sabah, there is one popular traditional food that called Keropok Amplang. The aim of this study is conducted in order to evaluate the new proposed food labeling and packaging specifically ‘Keropok Amplang’. The data analysis was divided into two phases. The first phase shows the data of perception of customer about the existing labelling and packaging of amplang’s product. For the second phase, the data derived to analyze the agreement of the new labelling and packaging of amplang product. The data analysis of these two phases involving the mean and percentage. To be able to gather the necessary data, the researcher utilize the quantitative method. Researcher started in brain storm the idea development process by doing raw sketchers to build the new packaging and labelling. At the end of this study, hopefully, this research can help the Amplang’s industry in Malaysia to expand their marketing by upgrading their labelling and packaging. Labelling and packaging proposed by researcher contains a numerous element of graphic including visual and typography that can increase the customer buy intention.
format	Thesis
author	Ismail, Siti Rohani
author_facet	Ismail, Siti Rohani
author_sort	Ismail, Siti Rohani
title	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_short	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_full	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_fullStr	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_full_unstemmed	The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
title_sort	development and evaluation of new packaging and labelling for keropok amplang product / siti rohani ismail
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21882/ http://ir.uitm.edu.my/id/eprint/21882/1/TD_SITI%20ROHANI%20ISMAIL%20M%20AD%2018_5.pdf
first_indexed	2023-09-18T23:07:31Z
last_indexed	2023-09-18T23:07:31Z
_version_	1777418582397812736

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail

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