A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowad...

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Main Author:	Mohd Rashid, Nur Syakira
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
Online Access:	http://ir.uitm.edu.my/id/eprint/21872/ http://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf

id	uitm-21872
recordtype	eprints
spelling	uitm-218722018-12-26T02:01:25Z http://ir.uitm.edu.my/id/eprint/21872/ A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid Mohd Rashid, Nur Syakira Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowadays local traditional cookies packaging are not having a good development in the aspect of material and design used. Whereas, the packaging design has become one of the most important and popular in the preferences of consumer purchases of manufactured products. The packaging design of local traditional cookies has no innovative revolution and development. The purpose of this study was to determine the importance of packaging design in promoting local traditional cookies. The study will focus on the elements of designing on local packaging cookies which will be the main attraction for consumer on the display of shelves market. This study will focus one of the Malay traditional cookies which is popular among the Malays. “Biskut Kelapa Mama” is the Malay traditional cookies that will be focusing on since it is more well known among Malays. To achieve the goals of the study, quantitative and qualitative research strategy is employed. According to Pearlfisher's creative partner and creator-headed Karen Welman (designweek.co.uk), crucially, each designer deserves to develop and transform a traditional sustainable design from which it deserves to be appropriate and able to attract users to change perceptions and which is primarily brand behavior and consumer choice. 2018 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf Mohd Rashid, Nur Syakira (2018) A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid. Degree thesis, Universiti Teknologi MARA, Melaka.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging
spellingShingle	Branding (Marketing) Product management Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Mohd Rashid, Nur Syakira A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
description	Packaging is one of important role in medium or platform to attract the target audiences in purchasing of the product. Its play a very big role and a great impact in this modern era globalization which is people are more attracted with visual image in terms of marketing communication. However, nowadays local traditional cookies packaging are not having a good development in the aspect of material and design used. Whereas, the packaging design has become one of the most important and popular in the preferences of consumer purchases of manufactured products. The packaging design of local traditional cookies has no innovative revolution and development. The purpose of this study was to determine the importance of packaging design in promoting local traditional cookies. The study will focus on the elements of designing on local packaging cookies which will be the main attraction for consumer on the display of shelves market. This study will focus one of the Malay traditional cookies which is popular among the Malays. “Biskut Kelapa Mama” is the Malay traditional cookies that will be focusing on since it is more well known among Malays. To achieve the goals of the study, quantitative and qualitative research strategy is employed. According to Pearlfisher's creative partner and creator-headed Karen Welman (designweek.co.uk), crucially, each designer deserves to develop and transform a traditional sustainable design from which it deserves to be appropriate and able to attract users to change perceptions and which is primarily brand behavior and consumer choice.
format	Thesis
author	Mohd Rashid, Nur Syakira
author_facet	Mohd Rashid, Nur Syakira
author_sort	Mohd Rashid, Nur Syakira
title	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_short	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_full	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_fullStr	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_full_unstemmed	A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid
title_sort	study on the problem packaging design of local traditional cookies case study: biskut kelapa mama / nur syakira mohd rashid
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21872/ http://ir.uitm.edu.my/id/eprint/21872/1/TD_NUR%20SYAKIRA%20MOHD%20RASHID%20M%20AD%2018_5.pdf
first_indexed	2023-09-18T23:07:30Z
last_indexed	2023-09-18T23:07:30Z
_version_	1777418580908834816

A study on the problem packaging design of local traditional cookies case study: Biskut Kelapa Mama / Nur Syakira Mohd Rashid

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