Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail

Picking out a dream house to purchase can be simultaneously exciting and horrifying. Especially when it is not just a negotiation for merchandize, it is a place where we tend to live and call home. However, buying a house in this 21st century comes with a hurdle as the world population tends to grow...

Full description

Bibliographic Details
Main Author:	Ismail, Nurul Rabihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Residential property. Residential real estate. Condominiums Housing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21760/ http://ir.uitm.edu.my/id/eprint/21760/1/PPb_NURUL%20RABIHAH%20ISMAIL%20M%20BM%2018_5.pdf

id	uitm-21760
recordtype	eprints
spelling	uitm-217602018-12-18T08:51:43Z http://ir.uitm.edu.my/id/eprint/21760/ Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail Ismail, Nurul Rabihah Residential property. Residential real estate. Condominiums Housing Purchasing. Selling. Sales personnel. Sales executives Picking out a dream house to purchase can be simultaneously exciting and horrifying. Especially when it is not just a negotiation for merchandize, it is a place where we tend to live and call home. However, buying a house in this 21st century comes with a hurdle as the world population tends to grow year by year and may never possibly decline. In Johor Bahru, Malaysia, the demand and supply of housing keeps increasing, yet there is still a large figure of unsold units in the market. This study reviewed several theories related to financial, location and house attributes as possible avenues towards a framework of determining what factor affects the house purchase intention of selected consumers in Johor Bahru. A convenience sampling technique was used in this research. A sample of 384 respondents living in Johor Bahru was taken from a targeted population of 1, 494, 800 had been examined. Data collected are then analyzed and findings were generated using Frequency Distribution Analysis, Descriptive Analysis, Pearson Correlation Analysis, Multiply Regression Analysis, and Reliability Analysis with the aid of Statistical Package for Social Sciences (SPSS) version 23. Meanwhile, figures, tables and charts were used for data presentation. The findings of this study have shown that all three out of three hypotheses were accepted. The variables that were included in the accepted hypotheses are financial, location and house attributes. Relatively, learning the purchase intention behavior in the market is a reliable process to stimulate information in order to have a better understanding on the way the consumers think and perceive. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21760/1/PPb_NURUL%20RABIHAH%20ISMAIL%20M%20BM%2018_5.pdf Ismail, Nurul Rabihah (2018) Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Residential property. Residential real estate. Condominiums Housing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Residential property. Residential real estate. Condominiums Housing Purchasing. Selling. Sales personnel. Sales executives Ismail, Nurul Rabihah Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
description	Picking out a dream house to purchase can be simultaneously exciting and horrifying. Especially when it is not just a negotiation for merchandize, it is a place where we tend to live and call home. However, buying a house in this 21st century comes with a hurdle as the world population tends to grow year by year and may never possibly decline. In Johor Bahru, Malaysia, the demand and supply of housing keeps increasing, yet there is still a large figure of unsold units in the market. This study reviewed several theories related to financial, location and house attributes as possible avenues towards a framework of determining what factor affects the house purchase intention of selected consumers in Johor Bahru. A convenience sampling technique was used in this research. A sample of 384 respondents living in Johor Bahru was taken from a targeted population of 1, 494, 800 had been examined. Data collected are then analyzed and findings were generated using Frequency Distribution Analysis, Descriptive Analysis, Pearson Correlation Analysis, Multiply Regression Analysis, and Reliability Analysis with the aid of Statistical Package for Social Sciences (SPSS) version 23. Meanwhile, figures, tables and charts were used for data presentation. The findings of this study have shown that all three out of three hypotheses were accepted. The variables that were included in the accepted hypotheses are financial, location and house attributes. Relatively, learning the purchase intention behavior in the market is a reliable process to stimulate information in order to have a better understanding on the way the consumers think and perceive.
format	Student Project
author	Ismail, Nurul Rabihah
author_facet	Ismail, Nurul Rabihah
author_sort	Ismail, Nurul Rabihah
title	Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
title_short	Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
title_full	Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
title_fullStr	Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
title_full_unstemmed	Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail
title_sort	determinants affecting house purchase intention among selected consumers in johor bahru / nurul rabihah ismail
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21760/ http://ir.uitm.edu.my/id/eprint/21760/1/PPb_NURUL%20RABIHAH%20ISMAIL%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:16Z
last_indexed	2023-09-18T23:07:16Z
_version_	1777418566218285056

Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail

Similar Items