Exploring the intention to consume organic food among generation-Y research management institute / Juan Rizal Sa'ari and Koe Wei Loon
Food is a basic necessity for the survival of humankind and people consume various types of food every day. Nowadays, with the demand for high quality of life, organic food has started to gain the consumers' attention in the food market. Evidence from Europe and North American regions has prove...
Main Authors: | , |
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Format: | Research Reports |
Language: | English |
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Research Management Institute (RMI)
2012
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Online Access: | http://ir.uitm.edu.my/id/eprint/21731/ http://ir.uitm.edu.my/id/eprint/21731/1/LP_JUAN%20RIZAL%20SA%27ARI%20RMI%2012_5.pdf |