Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi

The purpose of this research is to examine the factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia that might be one of the most significant variable of Shariah law. One of the aims of this study is to cover back the limitations of previous studies that did no...

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Main Author:	Mohamad Fauzi, Nur Farahin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21657/ http://ir.uitm.edu.my/id/eprint/21657/1/PPb_NUR%20FARAHIN%20MOHAMAD%20FAUZI%20M%20BM%2018_5.pdf

id	uitm-21657
recordtype	eprints
spelling	uitm-216572018-11-16T03:35:11Z http://ir.uitm.edu.my/id/eprint/21657/ Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi Mohamad Fauzi, Nur Farahin Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this research is to examine the factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia that might be one of the most significant variable of Shariah law. One of the aims of this study is to cover back the limitations of previous studies that did not include main factors that influencing halal awareness on food consumptions as it only focused on halal certification logo only. This study attempts to observe the factors that influence relationship between the factors which are halal exposure, religious belief, health reason, halal certification and halal awareness as well as establish the significance of each factor in predicting halal awareness on food consumptions. Primary data was collected personally from the respondents through questionnaire by distributing to the Muslim consumers in Malaysia. Statistical Programme for Social Sciences (SPSS) was used to analysis the data. Analysis was done to achieve the objectives of this study which are to identify the level of halal awareness on food consumptions, to identify the significant relationship between halal exposure, religious belief, health reason and halal certification with halal awareness and to identify the most influential factor towards halal awareness. Based on the research findings, all variables (halal exposure, religious belief, health reason, and halal certification) are positively significant with halal awareness. Lastly, the researcher hope that this study will help Muslims consumer in Malaysia to be more aware of halal foods. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21657/1/PPb_NUR%20FARAHIN%20MOHAMAD%20FAUZI%20M%20BM%2018_5.pdf Mohamad Fauzi, Nur Farahin (2018) Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohamad Fauzi, Nur Farahin Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
description	The purpose of this research is to examine the factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia that might be one of the most significant variable of Shariah law. One of the aims of this study is to cover back the limitations of previous studies that did not include main factors that influencing halal awareness on food consumptions as it only focused on halal certification logo only. This study attempts to observe the factors that influence relationship between the factors which are halal exposure, religious belief, health reason, halal certification and halal awareness as well as establish the significance of each factor in predicting halal awareness on food consumptions. Primary data was collected personally from the respondents through questionnaire by distributing to the Muslim consumers in Malaysia. Statistical Programme for Social Sciences (SPSS) was used to analysis the data. Analysis was done to achieve the objectives of this study which are to identify the level of halal awareness on food consumptions, to identify the significant relationship between halal exposure, religious belief, health reason and halal certification with halal awareness and to identify the most influential factor towards halal awareness. Based on the research findings, all variables (halal exposure, religious belief, health reason, and halal certification) are positively significant with halal awareness. Lastly, the researcher hope that this study will help Muslims consumer in Malaysia to be more aware of halal foods.
format	Student Project
author	Mohamad Fauzi, Nur Farahin
author_facet	Mohamad Fauzi, Nur Farahin
author_sort	Mohamad Fauzi, Nur Farahin
title	Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
title_short	Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
title_full	Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
title_fullStr	Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
title_full_unstemmed	Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi
title_sort	factors influencing halal awareness on food consumptions among muslim consumers in malaysia / nur farahin mohamad fauzi
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21657/ http://ir.uitm.edu.my/id/eprint/21657/1/PPb_NUR%20FARAHIN%20MOHAMAD%20FAUZI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:07:03Z
last_indexed	2023-09-18T23:07:03Z
_version_	1777418552684314624

Factors influencing halal awareness on food consumptions among Muslim consumers in Malaysia / Nur Farahin Mohamad Fauzi

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