Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi

This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand va...

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Main Author:	Mohd Dzahaimi, Norazmira
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/21600/ http://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf

id	uitm-21600
recordtype	eprints
spelling	uitm-216002018-11-16T03:31:38Z http://ir.uitm.edu.my/id/eprint/21600/ Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi Mohd Dzahaimi, Norazmira Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand value. This study is focusing on the population of both men and women who are living in Melaka. For about 150 individuals are selected to be the respondents for this study. The researcher used purposive or known as judgmental sampling method for completing this study. The findings of this study shows that brand trust is the most influential factor that influenced the changes in brand commitment among local cosmetic consumers in Melaka. The data analysis of correlation and regression is done by using SPSS 2.0 software. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf Mohd Dzahaimi, Norazmira (2018) Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Mohd Dzahaimi, Norazmira Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
description	This research is done to study the level of brand commitment among consumers of local cosmetics product in Melaka. There are four factors that includes in this study which influenced the level of brand commitment of local cosmetic consumers such as brand affect, brand image, brand trust and brand value. This study is focusing on the population of both men and women who are living in Melaka. For about 150 individuals are selected to be the respondents for this study. The researcher used purposive or known as judgmental sampling method for completing this study. The findings of this study shows that brand trust is the most influential factor that influenced the changes in brand commitment among local cosmetic consumers in Melaka. The data analysis of correlation and regression is done by using SPSS 2.0 software.
format	Student Project
author	Mohd Dzahaimi, Norazmira
author_facet	Mohd Dzahaimi, Norazmira
author_sort	Mohd Dzahaimi, Norazmira
title	Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
title_short	Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
title_full	Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
title_fullStr	Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
title_full_unstemmed	Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi
title_sort	level of brand commitment among consumers of local cosmetic products in melaka / norazmira mohd dzahaimi
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21600/ http://ir.uitm.edu.my/id/eprint/21600/1/PPb_NORAZMIRA%20MOHD%20DZAHAIMI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:55Z
last_indexed	2023-09-18T23:06:55Z
_version_	1777418544554704896

Level of brand commitment among consumers of local cosmetic products in Melaka / Norazmira Mohd Dzahaimi

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