Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin

This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived p...

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Bibliographic Details
Main Author:	Zainal Abidin, Nor Fadzilla
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21598/ http://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf

id	uitm-21598
recordtype	eprints
spelling	uitm-215982018-11-16T03:31:12Z http://ir.uitm.edu.my/id/eprint/21598/ Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin Zainal Abidin, Nor Fadzilla Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness. The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program. Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf Zainal Abidin, Nor Fadzilla (2018) Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zainal Abidin, Nor Fadzilla Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
description	This research has been done to study the customer attitudes on customer purchase intention towards adulterants cosmetic products among females in Klang Valley. This research aimed to identify the main factor that influences the consumer attitudes toward adulterants cosmetic products like perceived price, social motivation, status consumption and brand consciousness. The sample size for this study is 100 respondents who are staying or working around Klang Valley area. Respondents been asked to answer the questionnaire that contain the factor that influence the customer purchase intention towards adulterant cosmetic products. The data have been analysed using Reliability Test, Chart and Frequency table through SPSS program. Non-probability sampling technique, which is convenience sampling, has been used in this study. The result shows that perceived price is most influencing factor that influences the customer purchase intention towards adulterant cosmetic products.
format	Student Project
author	Zainal Abidin, Nor Fadzilla
author_facet	Zainal Abidin, Nor Fadzilla
author_sort	Zainal Abidin, Nor Fadzilla
title	Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
title_short	Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
title_full	Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
title_fullStr	Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
title_full_unstemmed	Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin
title_sort	customer attitudes on customer purchase intention towards adulterants cosmetic products / nor fadzilla zainal abidin
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21598/ http://ir.uitm.edu.my/id/eprint/21598/1/PPb_NOR%20FADZILLA%20ZAINAL%20ABIDIN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:55Z
last_indexed	2023-09-18T23:06:55Z
_version_	1777418544283123712

Customer attitudes on customer purchase intention towards adulterants cosmetic products / Nor Fadzilla Zainal Abidin

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