Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad

This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the co...

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Bibliographic Details
Main Author:	Ahmad, Nabila
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores
Online Access:	http://ir.uitm.edu.my/id/eprint/21592/ http://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf

id	uitm-21592
recordtype	eprints
spelling	uitm-215922018-11-14T09:20:25Z http://ir.uitm.edu.my/id/eprint/21592/ Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad Ahmad, Nabila Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the consumers by passing to the consumers individually to get an instant answer. The theoretical framework of this study was based on consumer behavior theories from various authors. For example, empirical evidence suggests that the success of shopping malls today lays in their ability to offer customers both consumer and social experiences under one roof (Dennis et al., 2002; Haytko and Baker, 2004) and these issues were discussed in the literature review. The findings of the study indicated that aesthetics is the most affecting factor for consumer buying behavior. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf Ahmad, Nabila (2018) Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores
spellingShingle	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shopping centers. Shopping malls Department stores Ahmad, Nabila Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
description	This study was conducted in order to determine the effect of mall environment on consumer buying behavior in Melaka City. It investigated the preferences of mall consumers for the factor affecting their consumer buying behavior. The study used a survey questionnaire to gather information from the consumers by passing to the consumers individually to get an instant answer. The theoretical framework of this study was based on consumer behavior theories from various authors. For example, empirical evidence suggests that the success of shopping malls today lays in their ability to offer customers both consumer and social experiences under one roof (Dennis et al., 2002; Haytko and Baker, 2004) and these issues were discussed in the literature review. The findings of the study indicated that aesthetics is the most affecting factor for consumer buying behavior.
format	Student Project
author	Ahmad, Nabila
author_facet	Ahmad, Nabila
author_sort	Ahmad, Nabila
title	Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
title_short	Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
title_full	Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
title_fullStr	Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
title_full_unstemmed	Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad
title_sort	effect of mall environment on consumer buying behavior in melaka city / nabila ahmad
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21592/ http://ir.uitm.edu.my/id/eprint/21592/1/PPb_NABILA%20AHMAD%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:54Z
last_indexed	2023-09-18T23:06:54Z
_version_	1777418543409659904

Effect of mall environment on consumer buying behavior in Melaka City / Nabila Ahmad

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