Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

Online purchase is the process of buying things either products or services through the Internet. It is growing rapidly every year throughout the world. In Malaysia, it have been ranked 9th as the most popular reason for people to go online by Malaysia Communication and Multimedia Commision. Most of...

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Bibliographic Details
Main Author:	Anwar, Muhammad Hilmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/21579/ http://ir.uitm.edu.my/id/eprint/21579/1/PPb_MUHAMMAD%20HILMI%20%20ANWAR%20M%20BM%2018_5.pdf

id	uitm-21579
recordtype	eprints
spelling	uitm-215792018-11-16T03:30:54Z http://ir.uitm.edu.my/id/eprint/21579/ Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar Anwar, Muhammad Hilmi Marketing Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Online purchase is the process of buying things either products or services through the Internet. It is growing rapidly every year throughout the world. In Malaysia, it have been ranked 9th as the most popular reason for people to go online by Malaysia Communication and Multimedia Commision. Most of the people who have experience with purchasing online are millennial which mean born between 1977 and 2000. Throughout this study, the researcher will investigate what are the factors that influence the millennial to purchase online. The independent variables are perceived usefulness, perceived ease of use, electronic word of mouth and trust while the dependent variable is online purchase intention. A set of 248 questionnaire were distributed and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that perceived usefulness, electronic word of mouth and trust have strong influence with millennial intention towards online purchasing. Perceived ease of use did not have significance towards millennial online purchase intention. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21579/1/PPb_MUHAMMAD%20HILMI%20%20ANWAR%20M%20BM%2018_5.pdf Anwar, Muhammad Hilmi (2018) Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Marketing Telemarketing. Internet marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Anwar, Muhammad Hilmi Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
description	Online purchase is the process of buying things either products or services through the Internet. It is growing rapidly every year throughout the world. In Malaysia, it have been ranked 9th as the most popular reason for people to go online by Malaysia Communication and Multimedia Commision. Most of the people who have experience with purchasing online are millennial which mean born between 1977 and 2000. Throughout this study, the researcher will investigate what are the factors that influence the millennial to purchase online. The independent variables are perceived usefulness, perceived ease of use, electronic word of mouth and trust while the dependent variable is online purchase intention. A set of 248 questionnaire were distributed and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that perceived usefulness, electronic word of mouth and trust have strong influence with millennial intention towards online purchasing. Perceived ease of use did not have significance towards millennial online purchase intention.
format	Student Project
author	Anwar, Muhammad Hilmi
author_facet	Anwar, Muhammad Hilmi
author_sort	Anwar, Muhammad Hilmi
title	Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
title_short	Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
title_full	Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
title_fullStr	Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
title_full_unstemmed	Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar
title_sort	factors that influence online purchase intention among millennial / muhammad hilmi anwar
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21579/ http://ir.uitm.edu.my/id/eprint/21579/1/PPb_MUHAMMAD%20HILMI%20%20ANWAR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:52Z
last_indexed	2023-09-18T23:06:52Z
_version_	1777418541671120896

Factors that influence online purchase intention among millennial / Muhammad Hilmi Anwar

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