Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin

Samsung is one of the leading manufacturer and top seller in the world in the smartphone industry. Despite all the problems encountered by Samsung corporation, Samsung is still managed to maintain their performance and ranking as one of the giant in the smartphone industry. Throughout this study, th...

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Bibliographic Details
Main Author:	Nazarudin, Muhammad Fahmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21571/ http://ir.uitm.edu.my/id/eprint/21571/1/PPb_MUHAMMAD%20FAHMI%20NAZARUDIN%20M%20BM%2018_5.pdf

id	uitm-21571
recordtype	eprints
spelling	uitm-215712018-11-14T09:17:31Z http://ir.uitm.edu.my/id/eprint/21571/ Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin Nazarudin, Muhammad Fahmi Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Pricing Purchasing. Selling. Sales personnel. Sales executives Samsung is one of the leading manufacturer and top seller in the world in the smartphone industry. Despite all the problems encountered by Samsung corporation, Samsung is still managed to maintain their performance and ranking as one of the giant in the smartphone industry. Throughout this study, the researcher will investigate what are the factors that can influence the purchase intention of Samsung Galaxy smartphone in Melaka. The independent variables are price, brand image, and features while the dependent variable is the purchase intention. A set of 200 questionnaire were distributed to the Samsung users living in Melaka and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that two out of three hypotheses were accepted. Price is rejected while brand image and features are accepted. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21571/1/PPb_MUHAMMAD%20FAHMI%20NAZARUDIN%20M%20BM%2018_5.pdf Nazarudin, Muhammad Fahmi (2018) Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Pricing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Pricing Purchasing. Selling. Sales personnel. Sales executives Nazarudin, Muhammad Fahmi Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
description	Samsung is one of the leading manufacturer and top seller in the world in the smartphone industry. Despite all the problems encountered by Samsung corporation, Samsung is still managed to maintain their performance and ranking as one of the giant in the smartphone industry. Throughout this study, the researcher will investigate what are the factors that can influence the purchase intention of Samsung Galaxy smartphone in Melaka. The independent variables are price, brand image, and features while the dependent variable is the purchase intention. A set of 200 questionnaire were distributed to the Samsung users living in Melaka and the data collected will be analyzed using Statistical Package for Social Sciences (SPSS) version 23. The findings shows that two out of three hypotheses were accepted. Price is rejected while brand image and features are accepted.
format	Student Project
author	Nazarudin, Muhammad Fahmi
author_facet	Nazarudin, Muhammad Fahmi
author_sort	Nazarudin, Muhammad Fahmi
title	Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
title_short	Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
title_full	Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
title_fullStr	Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
title_full_unstemmed	Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin
title_sort	factors affecting purchase and repurchase intention of samsung galaxy smartphone in melaka / muhammad fahmi nazarudin
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21571/ http://ir.uitm.edu.my/id/eprint/21571/1/PPb_MUHAMMAD%20FAHMI%20NAZARUDIN%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:51Z
last_indexed	2023-09-18T23:06:51Z
_version_	1777418540475744256

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin

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