Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21568/ http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf |