Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar

The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty...

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Main Author:	Moktar, Muhammad Fadhil
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/21568/ http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf

id	uitm-21568
recordtype	eprints
spelling	uitm-215682018-11-13T08:55:27Z http://ir.uitm.edu.my/id/eprint/21568/ Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar Moktar, Muhammad Fadhil Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty towards online games. This study also tries to figure out what are the most factor that influencing factor of customer loyalty towards online games among students. Therefore, the entertainment gives the greatest impact on customer loyalty towards online game In order to perform the statistical analysis, Statistical Packages for the Social Science (SPSS) version 21.0 was used. By using the SPSS, the researcher could identify and test the reliability of the questions given, the descriptive statistics, and the relationship between each variable. The respondents for this study were 100 citizens of Melaka which focusing on students. Besides that, in this study, 100 sets of questionnaires had been distributed. All respondents will be responding from questionnaires given in order to get result on the factors affecting customer loyalty towards online games. This study was using descriptive research to collect the information that related in the factors affecting customer loyalty towards online games. Therefore, in this study, there are two ways in gathering data which included primary and secondary data. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf Moktar, Muhammad Fadhil (2018) Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Moktar, Muhammad Fadhil Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
description	The significance attempt in this study is to examine the factors affecting customer loyalty towards online games. This study explores the relationship between five factors which consist of entertainment, sociality, challenge, control, and interactivity that could influence factor of customer loyalty towards online games. This study also tries to figure out what are the most factor that influencing factor of customer loyalty towards online games among students. Therefore, the entertainment gives the greatest impact on customer loyalty towards online game In order to perform the statistical analysis, Statistical Packages for the Social Science (SPSS) version 21.0 was used. By using the SPSS, the researcher could identify and test the reliability of the questions given, the descriptive statistics, and the relationship between each variable. The respondents for this study were 100 citizens of Melaka which focusing on students. Besides that, in this study, 100 sets of questionnaires had been distributed. All respondents will be responding from questionnaires given in order to get result on the factors affecting customer loyalty towards online games. This study was using descriptive research to collect the information that related in the factors affecting customer loyalty towards online games. Therefore, in this study, there are two ways in gathering data which included primary and secondary data.
format	Student Project
author	Moktar, Muhammad Fadhil
author_facet	Moktar, Muhammad Fadhil
author_sort	Moktar, Muhammad Fadhil
title	Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
title_short	Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
title_full	Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
title_fullStr	Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
title_full_unstemmed	Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar
title_sort	factors affecting customer loyalty towards online games / muhammad fadhil moktar
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21568/ http://ir.uitm.edu.my/id/eprint/21568/1/PPb_MUHAMMAD%20FADHIL%20MOKTAR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:51Z
last_indexed	2023-09-18T23:06:51Z
_version_	1777418540021710848

Factors affecting customer loyalty towards online games / Muhammad Fadhil Moktar

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