Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21551/ http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf |