Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from...

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Bibliographic Details
Main Author:	Asmuni, Mohd Sharul Shafik
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21551/ http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf

id	uitm-21551
recordtype	eprints
spelling	uitm-215512018-11-13T08:49:17Z http://ir.uitm.edu.my/id/eprint/21551/ Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni Asmuni, Mohd Sharul Shafik Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from various research journals that related to the topic and been distributed to 150 respondents around Kuala Lumpur area. Total 150 questionnaires were collected and were found usable. Data then been analyzed by using SPSS. Hence data been analyzed using several statistical analysis including demographic profile, reliability analysis, correlation test and multiple regression test. Furthermore, the result shows and confirmed that all of the variables are positively related towards customer purchase intention in Genting Highland Premium Outlet. As conclusion, the findings of this research study can be beneficial especially to the management of Genting and product brand. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf Asmuni, Mohd Sharul Shafik (2018) Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Asmuni, Mohd Sharul Shafik Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
description	This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from various research journals that related to the topic and been distributed to 150 respondents around Kuala Lumpur area. Total 150 questionnaires were collected and were found usable. Data then been analyzed by using SPSS. Hence data been analyzed using several statistical analysis including demographic profile, reliability analysis, correlation test and multiple regression test. Furthermore, the result shows and confirmed that all of the variables are positively related towards customer purchase intention in Genting Highland Premium Outlet. As conclusion, the findings of this research study can be beneficial especially to the management of Genting and product brand.
format	Student Project
author	Asmuni, Mohd Sharul Shafik
author_facet	Asmuni, Mohd Sharul Shafik
author_sort	Asmuni, Mohd Sharul Shafik
title	Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
title_short	Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
title_full	Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
title_fullStr	Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
title_full_unstemmed	Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni
title_sort	customer purchase intention in genting highland premium outlet (ghpo) / mohd sharul shafik asmuni
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21551/ http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:48Z
last_indexed	2023-09-18T23:06:48Z
_version_	1777418537553362944

Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

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