An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff

Satisfaction is the customers' evaluation of a product or service in terms of whether product or service has met their expectations. Although satisfying customers may not be the ultimate goal for business, customer satisfaction is essentially associated with the financial performance. Therefore...

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Bibliographic Details
Main Author:	Yussoff, Sofinah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21505/ http://ir.uitm.edu.my/id/eprint/21505/1/PPb_SOFINAH%20YUSSOFF%20M%20BM%2009_5.pdf

id	uitm-21505
recordtype	eprints
spelling	uitm-215052018-11-01T08:55:08Z http://ir.uitm.edu.my/id/eprint/21505/ An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff Yussoff, Sofinah Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Satisfaction is the customers' evaluation of a product or service in terms of whether product or service has met their expectations. Although satisfying customers may not be the ultimate goal for business, customer satisfaction is essentially associated with the financial performance. Therefore, it is important to understand customer expectation in purpose to deliver the right products or services over time. This research is about an exploratory study of customer satisfaction towards Homestay Programme in Kampung Pulai, Melaka. Service attributes are terms to be studied which includes programme, activities, facilities, food, service provider, place, and amenities and be investigated whether or not those attributes have significant relationship with customer satisfaction. The survey is conducted at Homestay Kampung Pulai, Melaka. Data obtained using the method of secondary data. There have 50 respondents is selected as sample size. Respondents are required to answer the questionnaires that include the statements regarding relationship between service attributes and customer satisfaction towards the Homestay Programme in Kampung Pulai, Melaka. After necessary data has been collected, all data and information will be coded, analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 14.0 has been required in order to analyze the data. The results are in the form of reliability testing, descriptive, frequency, and correlation. Based on this research, the result indicates hat there are significant relationship between all the elements of service attributes as stated above. Additionally, based on the mean and standard deviation, the first rank that gives the highest significant level according to their relationship with customer satisfaction is facilities. It is followed by food, service provider, amenities, place, programme, and lastly the seventh one is activities Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21505/1/PPb_SOFINAH%20YUSSOFF%20M%20BM%2009_5.pdf Yussoff, Sofinah (2009) An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Yussoff, Sofinah An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
description	Satisfaction is the customers' evaluation of a product or service in terms of whether product or service has met their expectations. Although satisfying customers may not be the ultimate goal for business, customer satisfaction is essentially associated with the financial performance. Therefore, it is important to understand customer expectation in purpose to deliver the right products or services over time. This research is about an exploratory study of customer satisfaction towards Homestay Programme in Kampung Pulai, Melaka. Service attributes are terms to be studied which includes programme, activities, facilities, food, service provider, place, and amenities and be investigated whether or not those attributes have significant relationship with customer satisfaction. The survey is conducted at Homestay Kampung Pulai, Melaka. Data obtained using the method of secondary data. There have 50 respondents is selected as sample size. Respondents are required to answer the questionnaires that include the statements regarding relationship between service attributes and customer satisfaction towards the Homestay Programme in Kampung Pulai, Melaka. After necessary data has been collected, all data and information will be coded, analyzed and summarized in a readable and easily interpretable form. The Statistical Package for the Social Science (SPSS) version 14.0 has been required in order to analyze the data. The results are in the form of reliability testing, descriptive, frequency, and correlation. Based on this research, the result indicates hat there are significant relationship between all the elements of service attributes as stated above. Additionally, based on the mean and standard deviation, the first rank that gives the highest significant level according to their relationship with customer satisfaction is facilities. It is followed by food, service provider, amenities, place, programme, and lastly the seventh one is activities
format	Student Project
author	Yussoff, Sofinah
author_facet	Yussoff, Sofinah
author_sort	Yussoff, Sofinah
title	An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
title_short	An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
title_full	An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
title_fullStr	An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
title_full_unstemmed	An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff
title_sort	exploratory study of customer satisfaction towards homestay programme in kampung pulai, melaka / sofinah yussoff
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/21505/ http://ir.uitm.edu.my/id/eprint/21505/1/PPb_SOFINAH%20YUSSOFF%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:06:42Z
last_indexed	2023-09-18T23:06:42Z
_version_	1777418530937896960

An exploratory study of customer satisfaction towards homestay programme in Kampung Pulai, Melaka / Sofinah Yussoff

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