Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is &...

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Bibliographic Details
Main Author:	Jamaludin, Nurul Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21502/ http://ir.uitm.edu.my/id/eprint/21502/1/PPb_NURUL%20HIDAYAH%20JAMALUDIN%20M%20BM%2008_5.pdf

id	uitm-21502
recordtype	eprints
spelling	uitm-215022018-11-01T08:59:04Z http://ir.uitm.edu.my/id/eprint/21502/ Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin Jamaludin, Nurul Hidayah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factor Affecting Customer Loyalty Toward Organizing An Event At Melaka Stadium Corporation". Further, it is to know whether customers' are loyal or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 55 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 50 questionnaires were managed to be collected using Non-probability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21502/1/PPb_NURUL%20HIDAYAH%20JAMALUDIN%20M%20BM%2008_5.pdf Jamaludin, Nurul Hidayah (2008) Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Jamaludin, Nurul Hidayah Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
description	Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is "Your Satisfaction is Our Priority". The main objective of this research is to study on "Factor Affecting Customer Loyalty Toward Organizing An Event At Melaka Stadium Corporation". Further, it is to know whether customers' are loyal or not with the services offered by Malacca Stadium Corporation. For the purpose of this research, the descriptive and causal research was used, 55 questionnaires were distributed to customers of Malacca Stadium Corporation services, but only 50 questionnaires were managed to be collected using Non-probability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data, other reliable resources would serve as secondary data. This research found that respondents are still not aware with the services offered by Malacca Stadium Corporation. They need more promotion on the services that offered by Malacca Stadium Corporation in order to make customer aware with the company's services as compete with others company and to increase the public awareness towards their quality services.
format	Student Project
author	Jamaludin, Nurul Hidayah
author_facet	Jamaludin, Nurul Hidayah
author_sort	Jamaludin, Nurul Hidayah
title	Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
title_short	Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
title_full	Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
title_fullStr	Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
title_full_unstemmed	Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin
title_sort	factor affecting customer loyalty toward organizing an event at melaka stadium corporation / nurul hidayah jamaludin
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21502/ http://ir.uitm.edu.my/id/eprint/21502/1/PPb_NURUL%20HIDAYAH%20JAMALUDIN%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:42Z
last_indexed	2023-09-18T23:06:42Z
_version_	1777418530490155008

Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin

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