A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21501/ http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf |