A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari

The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future...

Full description

Bibliographic Details
Main Author:	Shaari, Nurasyikin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21501/ http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf

id	uitm-21501
recordtype	eprints
spelling	uitm-215012018-11-01T08:59:40Z http://ir.uitm.edu.my/id/eprint/21501/ A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari Shaari, Nurasyikin Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future purchase intentions also have a relationship with customer satisfaction overall, customers evaluate future purchase intentions based on the value obtained from previous episodes/contacts, with relationship benefits being a proxy for expectations of future benefits. The main purpose to identify the factors influencing customer to make repeat purchase behaviors, to identify relationship between attribute and repeat purchase behavior, to identify relationship between benefits and repeat purchase behavior, to identify relationship between motivational value and repeat purchase behavior, and to identify relationship between brand loyalty and repeat purchase behavior. This research is conducted by using random sampling. The sampling size would be 38 respondents and all of the questions had been answered. It has been taken conveniently at Digicity (M) Sdn. Bhd., Perinqqit, Malacca. As a conclusion on this research all objectives have successfully been made. Another, some recommendation has been suggested in order to enhance and improve organization performance regarding to repeat purchased behavior Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf Shaari, Nurasyikin (2009) A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Shaari, Nurasyikin A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
description	The decision by customers to re-purchase from the same service provider depends on their past experiences. Customers' repurchase intent depends on the value obtained in their previous transactions such as appropriate performance criteria (benefits), competition, and cost considerations. Future purchase intentions also have a relationship with customer satisfaction overall, customers evaluate future purchase intentions based on the value obtained from previous episodes/contacts, with relationship benefits being a proxy for expectations of future benefits. The main purpose to identify the factors influencing customer to make repeat purchase behaviors, to identify relationship between attribute and repeat purchase behavior, to identify relationship between benefits and repeat purchase behavior, to identify relationship between motivational value and repeat purchase behavior, and to identify relationship between brand loyalty and repeat purchase behavior. This research is conducted by using random sampling. The sampling size would be 38 respondents and all of the questions had been answered. It has been taken conveniently at Digicity (M) Sdn. Bhd., Perinqqit, Malacca. As a conclusion on this research all objectives have successfully been made. Another, some recommendation has been suggested in order to enhance and improve organization performance regarding to repeat purchased behavior
format	Student Project
author	Shaari, Nurasyikin
author_facet	Shaari, Nurasyikin
author_sort	Shaari, Nurasyikin
title	A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_short	A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_full	A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_fullStr	A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_full_unstemmed	A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari
title_sort	study on factors contributed towards repeat purchase behavior / nurasyikin shaari
publisher	Faculty of Business and Management
publishDate	2009
url	http://ir.uitm.edu.my/id/eprint/21501/ http://ir.uitm.edu.my/id/eprint/21501/1/PPb_NURASYIKIN%20SHAARI%20M%20BM%2009_5.pdf
first_indexed	2023-09-18T23:06:41Z
last_indexed	2023-09-18T23:06:41Z
_version_	1777418530347548672

A study on factors contributed towards repeat purchase behavior / Nurasyikin Shaari

Similar Items