Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan

In a past few years, printed media such as newspapers and magazines are the most familiar medium to contribute the information to consumers. Nowadays there are a lot of reading materials in Malaysia for the purpose of giving the information to the customers. The Star is one of the newspaper that con...

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Bibliographic Details
Main Author:	Mohd Hassan, Normala
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Malaysian newspapers Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/21494/ http://ir.uitm.edu.my/id/eprint/21494/1/PPb_NORMALA%20MOHD%20HASSAN%20M%20BM%2007_5.pdf

id	uitm-21494
recordtype	eprints
spelling	uitm-214942018-11-01T09:19:16Z http://ir.uitm.edu.my/id/eprint/21494/ Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan Mohd Hassan, Normala Malaysian newspapers Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction In a past few years, printed media such as newspapers and magazines are the most familiar medium to contribute the information to consumers. Nowadays there are a lot of reading materials in Malaysia for the purpose of giving the information to the customers. The Star is one of the newspaper that constantly changing in order to meet the needs of the people and to prepare for challenges in the new millennium. The purpose of this study is to identify the readers' satisfaction level towards The Star printed newspaper. Otherwise this study wants to examine whether readers' satisfaction will influence a result of loyalty among The Star readers. In order to achieve high standard of excellences and compete with other competitors, it is important for Star Publications (M) Berhad to build a long-term relationship with the customers to make them loyal with the organization, and at the same time try to maintain the quality of The Star. In this research, the researcher chooses an exploratory as a research design in order to achieve the research objectives and to define the problems more precisely. Nonprobability sampling is used whereby respondents are selected randomly by asking if they have been read The Star before this. The result of the analysis and interpretation the data was examined by established Cronbach's Alpha, Frequency Table, and also The Pearson Correlation. Besides that, some suggestions have been recommended to Star Publications (M) Berhad and such information will defmitely assist them in further providing and maintaining the quality as to meet readers' satisfaction, as well as to prepare for any challenges in the future . Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21494/1/PPb_NORMALA%20MOHD%20HASSAN%20M%20BM%2007_5.pdf Mohd Hassan, Normala (2007) Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysian newspapers Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Malaysian newspapers Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Mohd Hassan, Normala Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
description	In a past few years, printed media such as newspapers and magazines are the most familiar medium to contribute the information to consumers. Nowadays there are a lot of reading materials in Malaysia for the purpose of giving the information to the customers. The Star is one of the newspaper that constantly changing in order to meet the needs of the people and to prepare for challenges in the new millennium. The purpose of this study is to identify the readers' satisfaction level towards The Star printed newspaper. Otherwise this study wants to examine whether readers' satisfaction will influence a result of loyalty among The Star readers. In order to achieve high standard of excellences and compete with other competitors, it is important for Star Publications (M) Berhad to build a long-term relationship with the customers to make them loyal with the organization, and at the same time try to maintain the quality of The Star. In this research, the researcher chooses an exploratory as a research design in order to achieve the research objectives and to define the problems more precisely. Nonprobability sampling is used whereby respondents are selected randomly by asking if they have been read The Star before this. The result of the analysis and interpretation the data was examined by established Cronbach's Alpha, Frequency Table, and also The Pearson Correlation. Besides that, some suggestions have been recommended to Star Publications (M) Berhad and such information will defmitely assist them in further providing and maintaining the quality as to meet readers' satisfaction, as well as to prepare for any challenges in the future .
format	Student Project
author	Mohd Hassan, Normala
author_facet	Mohd Hassan, Normala
author_sort	Mohd Hassan, Normala
title	Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
title_short	Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
title_full	Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
title_fullStr	Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
title_full_unstemmed	Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan
title_sort	reader’s satisfaction level towards the star printed newspaper / normala mohd hassan
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21494/ http://ir.uitm.edu.my/id/eprint/21494/1/PPb_NORMALA%20MOHD%20HASSAN%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:40Z
last_indexed	2023-09-18T23:06:40Z
_version_	1777418529317847040

Reader’s satisfaction level towards The Star printed newspaper / Normala Mohd Hassan

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