Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin

This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these...

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Bibliographic Details
Main Author: Mohd Yasin, Munira
Format: Student Project
Language:English
Published: Faculty of Business and Management 2007
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21486/
http://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf
id uitm-21486
recordtype eprints
spelling uitm-214862018-11-01T09:24:59Z http://ir.uitm.edu.my/id/eprint/21486/ Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin Mohd Yasin, Munira Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factors have significant relationship with customer satisfaction. From this study, Melaka Stadium Corporation able to identify the problems which rely on the level customer satisfaction at Melaka Stadium Corporation, the level of service quality at Melaka Stadium Corporation and the relationship between customer satisfaction and service quality. Chapter one consist of introduction and background of the research, chapter two consist of literature review, chapter three research methodology and design, chapter four data analysis and interpretation of data and chapter five conclusion and recommendations. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf Mohd Yasin, Munira (2007) Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Customer services. Customer relations
Mohd Yasin, Munira
Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
description This research is conducted to examine the level of service quality towards customer satisfaction at Melaka Stadium Corporation. The attributes of service quality such as tangibility, reliability, responsiveness, assurance and empathy have been identified in order to investigate whether or not these factors have significant relationship with customer satisfaction. From this study, Melaka Stadium Corporation able to identify the problems which rely on the level customer satisfaction at Melaka Stadium Corporation, the level of service quality at Melaka Stadium Corporation and the relationship between customer satisfaction and service quality. Chapter one consist of introduction and background of the research, chapter two consist of literature review, chapter three research methodology and design, chapter four data analysis and interpretation of data and chapter five conclusion and recommendations.
format Student Project
author Mohd Yasin, Munira
author_facet Mohd Yasin, Munira
author_sort Mohd Yasin, Munira
title Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
title_short Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
title_full Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
title_fullStr Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
title_full_unstemmed Examining the level of service quality towards customer satisfaction at Melaka Stadium Corporation / Munira Mohd Yasin
title_sort examining the level of service quality towards customer satisfaction at melaka stadium corporation / munira mohd yasin
publisher Faculty of Business and Management
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/21486/
http://ir.uitm.edu.my/id/eprint/21486/1/PPb_MUNlRA%20MOHD%20YASIN%20M%20BM%2007_5.pdf
first_indexed 2023-09-18T23:06:39Z
last_indexed 2023-09-18T23:06:39Z
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