The impact of niche marketing strategies on marketing performance / Muhd Naim Razali

The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on ma...

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Main Author:	Razali, Muhd Naim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/21485/ http://ir.uitm.edu.my/id/eprint/21485/1/PPb_MUHD%20NAIM%20RAZALI%20M%20BM%2008_5.pdf

id	uitm-21485
recordtype	eprints
spelling	uitm-214852018-11-01T09:26:36Z http://ir.uitm.edu.my/id/eprint/21485/ The impact of niche marketing strategies on marketing performance / Muhd Naim Razali Razali, Muhd Naim Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on marketing performance, design and finally to provide some recommendation and suggestion for Ministry of Entrepreneur and Cooperative Development, Ministry of International Trade Industries to improve the effectiveness of SME product's marketing. It is found that some of the small and medium companies still cannot improve their marketing performance. As to solve their problem researcher suggest implementing niche marketing strategies to improve their marketing performance. Part of the reason is because the marketers not fully utilize marketing strategies to improve their marketing performance. In this paper, the researcher conducted a survey of company preferences. 100 respondents were selected among the companies listed in Small Medium Industries Development Corporation (SMIDEC). The respondents were asked to complete a questionnaire concerning their preferences on niches marketing strategies on marketing performance. The finding shows that only segmentation, targeting and differentiation give a positive effect to marketing performance. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21485/1/PPb_MUHD%20NAIM%20RAZALI%20M%20BM%2008_5.pdf Razali, Muhd Naim (2008) The impact of niche marketing strategies on marketing performance / Muhd Naim Razali. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Theory. Method. Relation to other subjects. Performance Marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Razali, Muhd Naim The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
description	The purpose of this research is to know impact of niche marketing strategies on marketing performance, by finding the determinants that contributes to niche marketing strategies on marketing performance; to study the relationship between segmentation, targeting, differentiation and positioning on marketing performance, design and finally to provide some recommendation and suggestion for Ministry of Entrepreneur and Cooperative Development, Ministry of International Trade Industries to improve the effectiveness of SME product's marketing. It is found that some of the small and medium companies still cannot improve their marketing performance. As to solve their problem researcher suggest implementing niche marketing strategies to improve their marketing performance. Part of the reason is because the marketers not fully utilize marketing strategies to improve their marketing performance. In this paper, the researcher conducted a survey of company preferences. 100 respondents were selected among the companies listed in Small Medium Industries Development Corporation (SMIDEC). The respondents were asked to complete a questionnaire concerning their preferences on niches marketing strategies on marketing performance. The finding shows that only segmentation, targeting and differentiation give a positive effect to marketing performance.
format	Student Project
author	Razali, Muhd Naim
author_facet	Razali, Muhd Naim
author_sort	Razali, Muhd Naim
title	The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
title_short	The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
title_full	The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
title_fullStr	The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
title_full_unstemmed	The impact of niche marketing strategies on marketing performance / Muhd Naim Razali
title_sort	impact of niche marketing strategies on marketing performance / muhd naim razali
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21485/ http://ir.uitm.edu.my/id/eprint/21485/1/PPb_MUHD%20NAIM%20RAZALI%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:39Z
last_indexed	2023-09-18T23:06:39Z
_version_	1777418528018661376

The impact of niche marketing strategies on marketing performance / Muhd Naim Razali

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