The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman

Meeting, Incentives, Conventions, and Exhibitions (M.I.C.E.) is a new service industry in our country. Melaka International Trade Centre (MITC) is renowned for providing national and international convention and exhibition organizers with the highest standards of personal service and event facilitie...

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Bibliographic Details
Main Author:	Abdul Rahman, Mohd Fadzli
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21472/ http://ir.uitm.edu.my/id/eprint/21472/1/PPb_MOHD%20FADZLI%20ABDUL%20RAHMAN%20M%20BM%2006_5.pdf

id	uitm-21472
recordtype	eprints
spelling	uitm-214722018-11-01T09:48:18Z http://ir.uitm.edu.my/id/eprint/21472/ The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman Abdul Rahman, Mohd Fadzli Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Meeting, Incentives, Conventions, and Exhibitions (M.I.C.E.) is a new service industry in our country. Melaka International Trade Centre (MITC) is renowned for providing national and international convention and exhibition organizers with the highest standards of personal service and event facilities. Today, service quality among International Trade Centre has becoming more important in order for them to gain competitive advantage and satisfied their customers. The company have to manage its customer satisfaction very well because customer satisfaction can influence their performance and service quality. This study is done on the influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction. The objectives of this study are to identify the elements of service delivery that can most influential to customer satisfaction and whether the customer satisfaction will correlate to quality of service. The study only focus on customers in Ayer Keroh, Melaka. The sample only consists of 100 customers as respondents. 100 sets of questionnaires were distributed but only 67 were returned. Based on the findings, most of the respondents felt satisfied with the services provided by the company. Statistical Package of Social Science (SPSS) version 12.0 is used to analyze the data in this study. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21472/1/PPb_MOHD%20FADZLI%20ABDUL%20RAHMAN%20M%20BM%2006_5.pdf Abdul Rahman, Mohd Fadzli (2006) The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Abdul Rahman, Mohd Fadzli The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
description	Meeting, Incentives, Conventions, and Exhibitions (M.I.C.E.) is a new service industry in our country. Melaka International Trade Centre (MITC) is renowned for providing national and international convention and exhibition organizers with the highest standards of personal service and event facilities. Today, service quality among International Trade Centre has becoming more important in order for them to gain competitive advantage and satisfied their customers. The company have to manage its customer satisfaction very well because customer satisfaction can influence their performance and service quality. This study is done on the influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction. The objectives of this study are to identify the elements of service delivery that can most influential to customer satisfaction and whether the customer satisfaction will correlate to quality of service. The study only focus on customers in Ayer Keroh, Melaka. The sample only consists of 100 customers as respondents. 100 sets of questionnaires were distributed but only 67 were returned. Based on the findings, most of the respondents felt satisfied with the services provided by the company. Statistical Package of Social Science (SPSS) version 12.0 is used to analyze the data in this study.
format	Student Project
author	Abdul Rahman, Mohd Fadzli
author_facet	Abdul Rahman, Mohd Fadzli
author_sort	Abdul Rahman, Mohd Fadzli
title	The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
title_short	The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
title_full	The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
title_fullStr	The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
title_full_unstemmed	The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman
title_sort	influence of service quality provided by melaka international trade centre sdn. bhd. (mitc) towards customer satisfaction / mohd fadzli abdul rahman
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21472/ http://ir.uitm.edu.my/id/eprint/21472/1/PPb_MOHD%20FADZLI%20ABDUL%20RAHMAN%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:37Z
last_indexed	2023-09-18T23:06:37Z
_version_	1777418526121787392

The influence of service quality provided by Melaka International Trade Centre Sdn. Bhd. (MITC) towards customer satisfaction / Mohd Fadzli Abdul Rahman

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