Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi

The relationship between service quality and customer satisfaction has received considerable academic attention in the past few years. But the nature of the exact relationship between service quality and customer satisfaction is still shrouded with uncertainty. This study attempts to identify which...

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Bibliographic Details
Main Author: Samsidi, Mazlina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21468/
http://ir.uitm.edu.my/id/eprint/21468/1/PPb_MAZLINA%20SAMSIDI%20M%20BM%2006_5.pdf
id uitm-21468
recordtype eprints
spelling uitm-214682018-11-01T09:52:59Z http://ir.uitm.edu.my/id/eprint/21468/ Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi Samsidi, Mazlina Consumer satisfaction Personnel management. Employment management The relationship between service quality and customer satisfaction has received considerable academic attention in the past few years. But the nature of the exact relationship between service quality and customer satisfaction is still shrouded with uncertainty. This study attempts to identify which service quality dimension mostly importance for the customer, to identify the level of customer satisfaction and to examine the link between service quality and customer satisfaction by using SERVQUAL Model developed by Parasuraman et.al. A total of 44 companies were selected as a respondent to answer a questionnaire. The results indicate that reliability is an important dimension for port user and most of the customers are not satisfied with tangible dimension. The finding also showed that the two constructs are indeed independent but are closely related, implying that an increase in one is likely to lead to an increase in another. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21468/1/PPb_MAZLINA%20SAMSIDI%20M%20BM%2006_5.pdf Samsidi, Mazlina (2006) Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumer satisfaction
Personnel management. Employment management
spellingShingle Consumer satisfaction
Personnel management. Employment management
Samsidi, Mazlina
Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
description The relationship between service quality and customer satisfaction has received considerable academic attention in the past few years. But the nature of the exact relationship between service quality and customer satisfaction is still shrouded with uncertainty. This study attempts to identify which service quality dimension mostly importance for the customer, to identify the level of customer satisfaction and to examine the link between service quality and customer satisfaction by using SERVQUAL Model developed by Parasuraman et.al. A total of 44 companies were selected as a respondent to answer a questionnaire. The results indicate that reliability is an important dimension for port user and most of the customers are not satisfied with tangible dimension. The finding also showed that the two constructs are indeed independent but are closely related, implying that an increase in one is likely to lead to an increase in another.
format Student Project
author Samsidi, Mazlina
author_facet Samsidi, Mazlina
author_sort Samsidi, Mazlina
title Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
title_short Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
title_full Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
title_fullStr Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
title_full_unstemmed Customer satisfaction at container operation department of Northport (Malaysia) Berhad / Mazlina Samsidi
title_sort customer satisfaction at container operation department of northport (malaysia) berhad / mazlina samsidi
publisher Faculty of Business and Management
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/21468/
http://ir.uitm.edu.my/id/eprint/21468/1/PPb_MAZLINA%20SAMSIDI%20M%20BM%2006_5.pdf
first_indexed 2023-09-18T23:06:37Z
last_indexed 2023-09-18T23:06:37Z
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