Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad

Factors that contribute to customer loyalty of Celcom post paid user in Kajang in 2008 / Hazwani Ahmad

Celcom (Malaysia) Berhad is the oldest telecommunications company in Malaysia. Celcom is one of a member of TM group of companies. Being on of the very few companies in Malaysia to originally obtain a cellular phone license, it successfully introduced mobile telephony in Malaysia through its ART-900...

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Bibliographic Details
Main Author: Ahmad, Hazwani
Format: Student Project
Language:English
Published: Faculty Of Business and Management 2008
Subjects:
Telecommunication industry. Telegraph
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/21444/
http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf

Internet

http://ir.uitm.edu.my/id/eprint/21444/
http://ir.uitm.edu.my/id/eprint/21444/1/PPb_HAZWANI%20AHMAD%20M%20BM%2008_5.pdf

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