The effectiveness of loyalty marketing programmed through real rewards trough customer relationship at Carrefour Subang Jaya / Dina Azua Ahmad Musa
The number one retailer in Europe and the second-largest retailer in the world is Carrefour. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical go...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21394/ http://ir.uitm.edu.my/id/eprint/21394/1/PPb_DINA%20AZUA%20AHMAD%20MUSA%20M%20BM%2008_5.pdf |