The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah

This project paper focuses on the use of promotional structures of marketing tools made by Danus (M) Sdn Bhd. These tools include advertising, public relation and publicity. Danus (M) Sdn Bhd use such promotional activities to provide the information to the clients customers and clients use them to...

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Bibliographic Details
Main Author:	Hamzah, Azlina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/21393/ http://ir.uitm.edu.my/id/eprint/21393/1/PPb_AZLINA%20HAMZAH%20M%20BM%2007_5.pdf

id	uitm-21393
recordtype	eprints
spelling	uitm-213932018-11-01T10:06:44Z http://ir.uitm.edu.my/id/eprint/21393/ The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah Hamzah, Azlina Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty This project paper focuses on the use of promotional structures of marketing tools made by Danus (M) Sdn Bhd. These tools include advertising, public relation and publicity. Danus (M) Sdn Bhd use such promotional activities to provide the information to the clients customers and clients use them to obtain the information about the company. Therefore, the main objective of the study is to identify the effectiveness of promotional activities made by Danus (M) Sdn Bhd to attract business clients to use the products and services. Besides that, this study intends to identify the problems of Danus (M) Sdn Bhd facing and detect what kind of support that they need to become successful in their promotional activities. The objective of this research are to identify the significant relationship between advertising, public relation and sales promotion and promotional effectiveness and to determine the strength of Danus (M) Sdn Bhd regarding its promotional activities. To ensure the success of this research, primary and secondary data collection method is applied. Primary data was gathered through 30 sets questionnaires that been distributed to the respondents, who are the clients of Danus(M) Sdn Bhd. While secondary data are gathered from various sources, which are internal and external secondary data and then using the SPSS program to process these data. The conclusions of this study are the outcome from the survey analysis, findings and recommendations given by the respondents. From the findings, it shows that public relation activity made by Danus has made the company to get its clients while Danus (M) Sdn Bhd has to improve advertising activities. Finally, the researcher hopes that all data information and knowledge will be able to help the Danus (M) Sdn Bhd to identify their strength and weaknesses and to try to improve their strategies in promotional activities. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21393/1/PPb_AZLINA%20HAMZAH%20M%20BM%2007_5.pdf Hamzah, Azlina (2007) The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Hamzah, Azlina The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
description	This project paper focuses on the use of promotional structures of marketing tools made by Danus (M) Sdn Bhd. These tools include advertising, public relation and publicity. Danus (M) Sdn Bhd use such promotional activities to provide the information to the clients customers and clients use them to obtain the information about the company. Therefore, the main objective of the study is to identify the effectiveness of promotional activities made by Danus (M) Sdn Bhd to attract business clients to use the products and services. Besides that, this study intends to identify the problems of Danus (M) Sdn Bhd facing and detect what kind of support that they need to become successful in their promotional activities. The objective of this research are to identify the significant relationship between advertising, public relation and sales promotion and promotional effectiveness and to determine the strength of Danus (M) Sdn Bhd regarding its promotional activities. To ensure the success of this research, primary and secondary data collection method is applied. Primary data was gathered through 30 sets questionnaires that been distributed to the respondents, who are the clients of Danus(M) Sdn Bhd. While secondary data are gathered from various sources, which are internal and external secondary data and then using the SPSS program to process these data. The conclusions of this study are the outcome from the survey analysis, findings and recommendations given by the respondents. From the findings, it shows that public relation activity made by Danus has made the company to get its clients while Danus (M) Sdn Bhd has to improve advertising activities. Finally, the researcher hopes that all data information and knowledge will be able to help the Danus (M) Sdn Bhd to identify their strength and weaknesses and to try to improve their strategies in promotional activities.
format	Student Project
author	Hamzah, Azlina
author_facet	Hamzah, Azlina
author_sort	Hamzah, Azlina
title	The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
title_short	The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
title_full	The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
title_fullStr	The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
title_full_unstemmed	The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah
title_sort	effectiveness of promotional activities made by danus (m) sdn bhd / azlina hamzah
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21393/ http://ir.uitm.edu.my/id/eprint/21393/1/PPb_AZLINA%20HAMZAH%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:27Z
last_indexed	2023-09-18T23:06:27Z
_version_	1777418515393806336

The effectiveness of promotional activities made by Danus (M) Sdn Bhd / Azlina Hamzah

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