Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad

The intensely competitive environment makes it vital for the firms achieve customer satisfaction in order to survive in the long term. This research study review on "Servicescape Factors Affecting Level of Customer Satisfaction toward Melaka Sentral Sdn Bhd (MSSB)". The purpose of this stu...

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Bibliographic Details
Main Author:	Mohamad, Aini Tasnim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/21389/ http://ir.uitm.edu.my/id/eprint/21389/1/PPb_AINI%20TASNIM%20MOHAMAD%20M%20BM%2008_5.pdf

id	uitm-21389
recordtype	eprints
spelling	uitm-213892018-10-25T06:44:39Z http://ir.uitm.edu.my/id/eprint/21389/ Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad Mohamad, Aini Tasnim Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations The intensely competitive environment makes it vital for the firms achieve customer satisfaction in order to survive in the long term. This research study review on "Servicescape Factors Affecting Level of Customer Satisfaction toward Melaka Sentral Sdn Bhd (MSSB)". The purpose of this study is to know level of cutomer satisfaction. There are four elements of servicescape which are location, physical facility, ambient condition and interpersonal factors will influence level of customer satisfaction. For the purpose of this research, the descriptive research was used, 30 questionnaires were distributed to tenants at Melaka Sentral by using probability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. Data analysis and interpretation are using frequency distribution, descriptive statistical and Pearson Correlation. The result indicate that level of satisfaction of elements of servicescape among tenants toward MSSB achieve satisfaction level and need to be improve in order to achieve a high level of customer satisfaction. MSSB need to improve the physical facility, ambient condition and interpersonal factors to make their customer highly satisfied with service provided by MSSB. Elements of servicescape have a significance and positive relationship with customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB). Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21389/1/PPb_AINI%20TASNIM%20MOHAMAD%20M%20BM%2008_5.pdf Mohamad, Aini Tasnim (2008) Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Mohamad, Aini Tasnim Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
description	The intensely competitive environment makes it vital for the firms achieve customer satisfaction in order to survive in the long term. This research study review on "Servicescape Factors Affecting Level of Customer Satisfaction toward Melaka Sentral Sdn Bhd (MSSB)". The purpose of this study is to know level of cutomer satisfaction. There are four elements of servicescape which are location, physical facility, ambient condition and interpersonal factors will influence level of customer satisfaction. For the purpose of this research, the descriptive research was used, 30 questionnaires were distributed to tenants at Melaka Sentral by using probability Sampling Technique. Questionnaires were distributed as the survey instrument as the source of primary data. The Statistical Package for the Social Science (SPSS) version 12.0 has been used to summarize the data. Data analysis and interpretation are using frequency distribution, descriptive statistical and Pearson Correlation. The result indicate that level of satisfaction of elements of servicescape among tenants toward MSSB achieve satisfaction level and need to be improve in order to achieve a high level of customer satisfaction. MSSB need to improve the physical facility, ambient condition and interpersonal factors to make their customer highly satisfied with service provided by MSSB. Elements of servicescape have a significance and positive relationship with customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB).
format	Student Project
author	Mohamad, Aini Tasnim
author_facet	Mohamad, Aini Tasnim
author_sort	Mohamad, Aini Tasnim
title	Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
title_short	Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
title_full	Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
title_fullStr	Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
title_full_unstemmed	Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad
title_sort	servicescape factors affecting level of customer satisfaction toward melaka sentral sdn bhd (mssb) / aini tasnim mohamad
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21389/ http://ir.uitm.edu.my/id/eprint/21389/1/PPb_AINI%20TASNIM%20MOHAMAD%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:06:27Z
last_indexed	2023-09-18T23:06:27Z
_version_	1777418514812895232

Servicescape factors affecting level of customer satisfaction toward Melaka Sentral Sdn Bhd (MSSB) / Aini Tasnim Mohamad

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