Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line networ...

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Bibliographic Details
Main Author:	Shariffudin, Siti Nor Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21305/ http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf

id	uitm-21305
recordtype	eprints
spelling	uitm-213052019-02-25T08:11:05Z http://ir.uitm.edu.my/id/eprint/21305/ Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin Shariffudin, Siti Nor Ain Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line network and has a considerable market share of the mobile communication market after its acquisition with Celcom and X-pack. It has an Internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is trough DSL under TM Net's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now sole DSL broadband provider in the country. TM Berhad founded 12 October 1984 and location at headquartered in Kuala Lumpur, Malaysia. It was formerly a government agency, Jabatan Telekom Malaysia. TM prior to its corporatization and privatization in 1987 and known as Syarikat Telekom Malaysia Berhad (STMB) but now is TM (Teiekom Malaysia) Berhad. Telekom Malaysia has officially changed its global brand from Telekom Malaysia to TM in April 2005. TM is listed on the Kuala Lumpur Stock Exchange on 9 September 1990, now known as Bursa Malaysia Securities Berhad (Bursa Securities). TM Berhad has since maintained its position amongst the top three largest listed companies on Bursa Malaysia. Till 2006 this company has RM16, 399,000,000 in operating sales and TM always makes sure give good value to its stakeholders in a highly competitive environment. TM has more 34771 employees. TM places emphasis on continuing customer service quality enhancement and innovations. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf Shariffudin, Siti Nor Ain (2007) Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Shariffudin, Siti Nor Ain Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
description	Telekom Malaysia (TM) Berhad is the largest telecommunication company a leading regional information and communication groups, offers a comprehensive range of communication and services and solution in fixed-line, mobile, data and broadband in Malaysia. It is a near monopoly on the fixed line network and has a considerable market share of the mobile communication market after its acquisition with Celcom and X-pack. It has an Internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is trough DSL under TM Net's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now sole DSL broadband provider in the country. TM Berhad founded 12 October 1984 and location at headquartered in Kuala Lumpur, Malaysia. It was formerly a government agency, Jabatan Telekom Malaysia. TM prior to its corporatization and privatization in 1987 and known as Syarikat Telekom Malaysia Berhad (STMB) but now is TM (Teiekom Malaysia) Berhad. Telekom Malaysia has officially changed its global brand from Telekom Malaysia to TM in April 2005. TM is listed on the Kuala Lumpur Stock Exchange on 9 September 1990, now known as Bursa Malaysia Securities Berhad (Bursa Securities). TM Berhad has since maintained its position amongst the top three largest listed companies on Bursa Malaysia. Till 2006 this company has RM16, 399,000,000 in operating sales and TM always makes sure give good value to its stakeholders in a highly competitive environment. TM has more 34771 employees. TM places emphasis on continuing customer service quality enhancement and innovations.
format	Student Project
author	Shariffudin, Siti Nor Ain
author_facet	Shariffudin, Siti Nor Ain
author_sort	Shariffudin, Siti Nor Ain
title	Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
title_short	Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
title_full	Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
title_fullStr	Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
title_full_unstemmed	Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin
title_sort	factors that influence customer loyalty towards telekom malaysia berhad business sales, negeri sembilan / siti nor ain shariffudin
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21305/ http://ir.uitm.edu.my/id/eprint/21305/1/PPb_SITI%20NOR%20AIN%20SHARIFFUDIN%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:06:17Z
last_indexed	2023-09-18T23:06:17Z
_version_	1777418504644853760

Factors that influence customer loyalty towards Telekom Malaysia Berhad Business Sales, Negeri Sembilan / Siti Nor Ain Shariffudin

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