Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta

Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster t...

Full description

Bibliographic Details
Main Author:	Mohd Hatta, Siti Fairuz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21289/ http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf

id	uitm-21289
recordtype	eprints
spelling	uitm-212892018-10-23T04:22:17Z http://ir.uitm.edu.my/id/eprint/21289/ Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta Mohd Hatta, Siti Fairuz Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster than global GDP in real terms. The main objective of this research was to investigate the factors that influencing customer loyalty in Goodhope Hotel Johor Bahru. The research used four independent variables which are location, cleanliness, customer service and security and safety. A convenience sampling technique was used to select a sample 220 respondents from a target population of 566 customers. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS) version 20. The research found that from four independent variables assessed in the study, all of them have shown a significant relationship which is location, cleanliness, customer service and security and safety towards customer loyalty in choosing Goodhope Hotel Johor Bahru. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf Mohd Hatta, Siti Fairuz (2018) Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Hatta, Siti Fairuz Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
description	Hospitality and tourism is a key sector in the world economy today and accounts for more than a third of the total global services trade (Bharwani & Mathews D., 2012). Besides, over the past quarter of the century, international tourist arrivals have increased about one percentage point faster than global GDP in real terms. The main objective of this research was to investigate the factors that influencing customer loyalty in Goodhope Hotel Johor Bahru. The research used four independent variables which are location, cleanliness, customer service and security and safety. A convenience sampling technique was used to select a sample 220 respondents from a target population of 566 customers. Data analysis was carried out using quantitative technique with the aid of Statistical Package for Social Science (SPSS) version 20. The research found that from four independent variables assessed in the study, all of them have shown a significant relationship which is location, cleanliness, customer service and security and safety towards customer loyalty in choosing Goodhope Hotel Johor Bahru.
format	Student Project
author	Mohd Hatta, Siti Fairuz
author_facet	Mohd Hatta, Siti Fairuz
author_sort	Mohd Hatta, Siti Fairuz
title	Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
title_short	Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
title_full	Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
title_fullStr	Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
title_full_unstemmed	Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
title_sort	factors influencing customer loyalty in choosing goodhope hotel johor bahru / siti fairuz mohd hatta
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21289/ http://ir.uitm.edu.my/id/eprint/21289/1/PPb_SITI%20FAIRUZ%20MOHD%20HATTA%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:15Z
last_indexed	2023-09-18T23:06:15Z
_version_	1777418502297092096

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta

Similar Items