The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin

The purpose of study is to identify the awareness of customers towards marketing campaign of Denai Alam residential done by Guthrie Properties Development Holding Berhad (GPDH). It also will help the company to determine whether their marketing campaign had been done effectively or not. Based on the...

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Bibliographic Details
Main Author:	Kamarudin, Rahah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21270/ http://ir.uitm.edu.my/id/eprint/21270/1/PPb_RAHAH%20KAMARUDIN%20M%20BM%2006_5.pdf

id	uitm-21270
recordtype	eprints
spelling	uitm-212702018-10-23T01:24:40Z http://ir.uitm.edu.my/id/eprint/21270/ The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin Kamarudin, Rahah Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of study is to identify the awareness of customers towards marketing campaign of Denai Alam residential done by Guthrie Properties Development Holding Berhad (GPDH). It also will help the company to determine whether their marketing campaign had been done effectively or not. Based on the company, the customers' awareness towards marketing campaign can be gain by choosing the right tools, the frequency of doing campaign and the creativity of the campaign. if the level of awareness is high, it shows that the marketing campaign is done effectively and people know about the Denai Alam project as well. If not, GPDH need to come out with new strategy for their marketing campaign. In this study, researcher used the primary and secondary data as well to collect the data. Researcher also used the convenience sampling where 100 of respondents are being chosen to answer the questionnaire. The respondents are comprised of the potential customers that come to the Bukit Jelutong sales office. After collect the data from respondents, the result shows most of them are aware to the any marketing campaign of Denai Alam project that undertaken by the company. Researcher also identify that creativity is important to create better awareness towards the campaign. This study also help the company to identify the area that they need to improve in order to create better awareness. The recommendations that come from the researcher and the respondents also can be found in this project paper. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21270/1/PPb_RAHAH%20KAMARUDIN%20M%20BM%2006_5.pdf Kamarudin, Rahah (2006) The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Marketing Market segmentation. Target marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Kamarudin, Rahah The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
description	The purpose of study is to identify the awareness of customers towards marketing campaign of Denai Alam residential done by Guthrie Properties Development Holding Berhad (GPDH). It also will help the company to determine whether their marketing campaign had been done effectively or not. Based on the company, the customers' awareness towards marketing campaign can be gain by choosing the right tools, the frequency of doing campaign and the creativity of the campaign. if the level of awareness is high, it shows that the marketing campaign is done effectively and people know about the Denai Alam project as well. If not, GPDH need to come out with new strategy for their marketing campaign. In this study, researcher used the primary and secondary data as well to collect the data. Researcher also used the convenience sampling where 100 of respondents are being chosen to answer the questionnaire. The respondents are comprised of the potential customers that come to the Bukit Jelutong sales office. After collect the data from respondents, the result shows most of them are aware to the any marketing campaign of Denai Alam project that undertaken by the company. Researcher also identify that creativity is important to create better awareness towards the campaign. This study also help the company to identify the area that they need to improve in order to create better awareness. The recommendations that come from the researcher and the respondents also can be found in this project paper.
format	Student Project
author	Kamarudin, Rahah
author_facet	Kamarudin, Rahah
author_sort	Kamarudin, Rahah
title	The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
title_short	The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
title_full	The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
title_fullStr	The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
title_full_unstemmed	The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
title_sort	customer awareness towards marketing campaign of denai alam residentials in shah alam / rahah kamarudin
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21270/ http://ir.uitm.edu.my/id/eprint/21270/1/PPb_RAHAH%20KAMARUDIN%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:06:12Z
last_indexed	2023-09-18T23:06:12Z
_version_	1777418499651534848

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin

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