Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
This study examines on consumer purchase intention on buying organic skin care products in Malaysia. The independent variables that are used in this study are attitude, subjective norm, perceived behavior control, consumer values and past experiences with organic skin care products. The results were...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21263/ http://ir.uitm.edu.my/id/eprint/21263/1/PPb_PUTERI%20AFIQAH%20AUNI%20M%20BM%2018_5.pdf |