The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir

The study is to examine the relationship of brand image and service quality towards student loyalty in purchasing at in-campus mart at university which is My-K Kolej Kemahiran Tinggi Mara (KKTM) Sri Gading located at Batu Pahat, Johor. To perform this objective, the research has extracted three vari...

Full description

Bibliographic Details
Main Author:	Mohd Nasir, Nurul Syafika
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21240/ http://ir.uitm.edu.my/id/eprint/21240/1/PPb_NURUL%20SYAFIKA%20MOHD%20NASIR%20M%20BM%2018_5.pdf

id	uitm-21240
recordtype	eprints
spelling	uitm-212402018-10-23T04:28:47Z http://ir.uitm.edu.my/id/eprint/21240/ The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir Mohd Nasir, Nurul Syafika Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The study is to examine the relationship of brand image and service quality towards student loyalty in purchasing at in-campus mart at university which is My-K Kolej Kemahiran Tinggi Mara (KKTM) Sri Gading located at Batu Pahat, Johor. To perform this objective, the research has extracted three variables. A questionnaire with Likert type questions was used to collect the data. The samples of this study are the students Semester 1 until Semester 5 from all the courses in KKTM Sri Gading. The sampling technique used is proportionate stratified random sampling. The data then was analysed by using Statistical Package for the Social Sciences (SPSS). The finding of this research shows that the brand image (in-campus mart) and service quality plays an important role to the student loyalty as the students are their customer in their business. The study indicates that there is positive relationship between the two independent variables; brand image and service quality and student loyalty as the dependent variable. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21240/1/PPb_NURUL%20SYAFIKA%20MOHD%20NASIR%20M%20BM%2018_5.pdf Mohd Nasir, Nurul Syafika (2018) The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mohd Nasir, Nurul Syafika The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
description	The study is to examine the relationship of brand image and service quality towards student loyalty in purchasing at in-campus mart at university which is My-K Kolej Kemahiran Tinggi Mara (KKTM) Sri Gading located at Batu Pahat, Johor. To perform this objective, the research has extracted three variables. A questionnaire with Likert type questions was used to collect the data. The samples of this study are the students Semester 1 until Semester 5 from all the courses in KKTM Sri Gading. The sampling technique used is proportionate stratified random sampling. The data then was analysed by using Statistical Package for the Social Sciences (SPSS). The finding of this research shows that the brand image (in-campus mart) and service quality plays an important role to the student loyalty as the students are their customer in their business. The study indicates that there is positive relationship between the two independent variables; brand image and service quality and student loyalty as the dependent variable.
format	Student Project
author	Mohd Nasir, Nurul Syafika
author_facet	Mohd Nasir, Nurul Syafika
author_sort	Mohd Nasir, Nurul Syafika
title	The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
title_short	The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
title_full	The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
title_fullStr	The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
title_full_unstemmed	The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
title_sort	relationship of brand image and service quality on student loyalty: a case of my-k, kktm sri gading / nurul syafika mohd nasir
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21240/ http://ir.uitm.edu.my/id/eprint/21240/1/PPb_NURUL%20SYAFIKA%20MOHD%20NASIR%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:06:09Z
last_indexed	2023-09-18T23:06:09Z
_version_	1777418496546701312

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir

Similar Items