Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin

This research purpose is to study the factors that influencing brand equity of sportswear brand among generation Y in UiTM Bandaraya Melaka. Since there are a lot of new brand come into the industry, brand equity become more crucial day by day. Moreover, there are varieties of factors to achieve hig...

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Bibliographic Details
Main Author: Noorafuddin, Nurul Fatihah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21222/
http://ir.uitm.edu.my/id/eprint/21222/1/PPb_NURUL%20FATIHAH%20NOORAFUDDIN%20M%20BM%2018_5.pdf