The impact of the underpinnings of relationship marketing on customer loyalty in Telekom Malaysia / Nurfadhilah Basri
The development of effective customer relationships is increasingly recognized as an important component of marketing strategies. The purpose of this research is to examine the impact of relationship marketing underpinnings namely, trust, commitment, communication and conflict handling on the qualit...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | http://ir.uitm.edu.my/id/eprint/21192/ http://ir.uitm.edu.my/id/eprint/21192/1/PPb_NURFADHILAH%20BASRI%20M%20BM%2008_5.pdf |