The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]

Owing to the multi-ethnic backgrounds, Malaysians celebrate their annual festivals and all of the celebrations have become a cultural tradition. The major ethnic group festival celebrations include Hari Raya Aidilfitri (Malays), Deepavali (Indians) and Chinese New Year (Chinese), have been recognise...

Full description

Bibliographic Details
Main Authors: Muhammad, Rosmaliza, Mohamad Abdullah, Khairunnisa, Ismail, Faridah Hanim, Abdullah, Nurhidayah, Abdul Ghani, Arni
Format: Article
Language:English
Published: Penerbit UiTM (Press) 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/21157/
http://ir.uitm.edu.my/id/eprint/21157/1/AJ_ROSMALIZA%20MUHAMMAD%20SMRJ%2018.pdf
id uitm-21157
recordtype eprints
spelling uitm-211572018-08-10T07:21:59Z http://ir.uitm.edu.my/id/eprint/21157/ The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.] Muhammad, Rosmaliza Mohamad Abdullah, Khairunnisa Ismail, Faridah Hanim Abdullah, Nurhidayah Abdul Ghani, Arni Ethnology. Social and cultural anthropology Traditional ecological knowledge Owing to the multi-ethnic backgrounds, Malaysians celebrate their annual festivals and all of the celebrations have become a cultural tradition. The major ethnic group festival celebrations include Hari Raya Aidilfitri (Malays), Deepavali (Indians) and Chinese New Year (Chinese), have been recognised by the Malaysian government to be a national celebration and yearly events. These events are popularly known as Rumah Terbuka. Even though the celebration of Rumah Terbuka festivals have started and celebrated widely many years ago, each celebration has managed to attract a huge crowd from different ethnicities and backgrounds. People are willing to spend time queuing which sometimes could stretch into long hours before they can be seated and enjoy the Rumah Terbuka festivals. Therefore, it raises a question on factors that influence visitors to attend the festivals. Hence, this study empirically examines the factors that influence visitors to attend the Rumah Terbuka Aidilfitri festival. Using this festival in Perak as the contextual setting, the visitors were given questionnaires to be answered. Through a series of analyses, some useful insights or predictors on the issue of interest were obtained. Majority of the respondents demonstrated positive responses on the attributes of the festival. Improvement needs to be done by the government authorities or the organiser in planning and managing such festival in order to increase visitor satisfaction. The findings for this study could contribute to the body of new knowledge regarding the festival celebration. Penerbit UiTM (Press) 2018 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/21157/1/AJ_ROSMALIZA%20MUHAMMAD%20SMRJ%2018.pdf Muhammad, Rosmaliza and Mohamad Abdullah, Khairunnisa and Ismail, Faridah Hanim and Abdullah, Nurhidayah and Abdul Ghani, Arni (2018) The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]. Social and Management Research Journal, 15 (1). pp. 25-36. ISSN 1675-7017
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Ethnology. Social and cultural anthropology
Traditional ecological knowledge
spellingShingle Ethnology. Social and cultural anthropology
Traditional ecological knowledge
Muhammad, Rosmaliza
Mohamad Abdullah, Khairunnisa
Ismail, Faridah Hanim
Abdullah, Nurhidayah
Abdul Ghani, Arni
The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
description Owing to the multi-ethnic backgrounds, Malaysians celebrate their annual festivals and all of the celebrations have become a cultural tradition. The major ethnic group festival celebrations include Hari Raya Aidilfitri (Malays), Deepavali (Indians) and Chinese New Year (Chinese), have been recognised by the Malaysian government to be a national celebration and yearly events. These events are popularly known as Rumah Terbuka. Even though the celebration of Rumah Terbuka festivals have started and celebrated widely many years ago, each celebration has managed to attract a huge crowd from different ethnicities and backgrounds. People are willing to spend time queuing which sometimes could stretch into long hours before they can be seated and enjoy the Rumah Terbuka festivals. Therefore, it raises a question on factors that influence visitors to attend the festivals. Hence, this study empirically examines the factors that influence visitors to attend the Rumah Terbuka Aidilfitri festival. Using this festival in Perak as the contextual setting, the visitors were given questionnaires to be answered. Through a series of analyses, some useful insights or predictors on the issue of interest were obtained. Majority of the respondents demonstrated positive responses on the attributes of the festival. Improvement needs to be done by the government authorities or the organiser in planning and managing such festival in order to increase visitor satisfaction. The findings for this study could contribute to the body of new knowledge regarding the festival celebration.
format Article
author Muhammad, Rosmaliza
Mohamad Abdullah, Khairunnisa
Ismail, Faridah Hanim
Abdullah, Nurhidayah
Abdul Ghani, Arni
author_facet Muhammad, Rosmaliza
Mohamad Abdullah, Khairunnisa
Ismail, Faridah Hanim
Abdullah, Nurhidayah
Abdul Ghani, Arni
author_sort Muhammad, Rosmaliza
title The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
title_short The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
title_full The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
title_fullStr The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
title_full_unstemmed The significance of Rumah Terbuka during Eid festivity in promoting visitor attraction / Rosmaliza Muhammad … [et al.]
title_sort significance of rumah terbuka during eid festivity in promoting visitor attraction / rosmaliza muhammad … [et al.]
publisher Penerbit UiTM (Press)
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/21157/
http://ir.uitm.edu.my/id/eprint/21157/1/AJ_ROSMALIZA%20MUHAMMAD%20SMRJ%2018.pdf
first_indexed 2023-09-18T23:05:58Z
last_indexed 2023-09-18T23:05:58Z
_version_ 1777418484877099008