The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas

The research of "The Effectiveness of Promotional Tools of Pusat Zakat Melaka (PZM) was conducted with four objectives which are first to determine the current level of the effectiveness of the promotional tools used by Pusat Zakat Melaka, second to identify the most effective promotional tools...

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Bibliographic Details
Main Author:	Abas, Norlela
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Alms (Zakat) Marketing Market segmentation. Target marketing Promotions Advertising campaigns
Online Access:	http://ir.uitm.edu.my/id/eprint/21129/ http://ir.uitm.edu.my/id/eprint/21129/1/PPb_NORLELA%20ABAS%20M%20BM%2008_5.pdf

id	uitm-21129
recordtype	eprints
spelling	uitm-211292018-09-24T05:07:48Z http://ir.uitm.edu.my/id/eprint/21129/ The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas Abas, Norlela Alms (Zakat) Marketing Market segmentation. Target marketing Promotions Advertising campaigns The research of "The Effectiveness of Promotional Tools of Pusat Zakat Melaka (PZM) was conducted with four objectives which are first to determine the current level of the effectiveness of the promotional tools used by Pusat Zakat Melaka, second to identify the most effective promotional tools by PZM, third to study the relationship between selected respondent profiles with the total or overall effectiveness and fourth to recommend how to improve promotional tools for Pusat Zakat Melaka. The respondents of this study were the people who pay zakat at Pusat Zakat Melaka and 70 questionnaires had been distributed .The researcher had used Simple Random Sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability testing, frequency tables. From the findings, the respondents agree with the effectiveness of promotional tools which is advertising (billboard & banners), radio, and event used by Pusat Zakat Melaka. While the most effective promotional tools that Pusat Zakat Melaka should implement is billboards and banners. The results also show the relationship between the promotional tools with the overall or total effectiveness. Most of the promotional tools used by PZM have a positive, significant and strong relationship with the promotional tools effectiveness significant with the 0.000 at < 0.05 level. Other than that, the research also shows the relationship between respondents' profile with the overall or total effectiveness. Beside, the research also came out with some recommendations in order to make the promotional tools of PZM become more effective and can create interest of Muslims to pay zakat. For example hold more public talk and exhibition, collaboration with government agencies and private sectors, and do a consistent advertisement in the radio and newspaper. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21129/1/PPb_NORLELA%20ABAS%20M%20BM%2008_5.pdf Abas, Norlela (2008) The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Alms (Zakat) Marketing Market segmentation. Target marketing Promotions Advertising campaigns
spellingShingle	Alms (Zakat) Marketing Market segmentation. Target marketing Promotions Advertising campaigns Abas, Norlela The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
description	The research of "The Effectiveness of Promotional Tools of Pusat Zakat Melaka (PZM) was conducted with four objectives which are first to determine the current level of the effectiveness of the promotional tools used by Pusat Zakat Melaka, second to identify the most effective promotional tools by PZM, third to study the relationship between selected respondent profiles with the total or overall effectiveness and fourth to recommend how to improve promotional tools for Pusat Zakat Melaka. The respondents of this study were the people who pay zakat at Pusat Zakat Melaka and 70 questionnaires had been distributed .The researcher had used Simple Random Sampling as the sampling technique. In this study, descriptive statistics had been used to interpret the data such as reliability testing, frequency tables. From the findings, the respondents agree with the effectiveness of promotional tools which is advertising (billboard & banners), radio, and event used by Pusat Zakat Melaka. While the most effective promotional tools that Pusat Zakat Melaka should implement is billboards and banners. The results also show the relationship between the promotional tools with the overall or total effectiveness. Most of the promotional tools used by PZM have a positive, significant and strong relationship with the promotional tools effectiveness significant with the 0.000 at < 0.05 level. Other than that, the research also shows the relationship between respondents' profile with the overall or total effectiveness. Beside, the research also came out with some recommendations in order to make the promotional tools of PZM become more effective and can create interest of Muslims to pay zakat. For example hold more public talk and exhibition, collaboration with government agencies and private sectors, and do a consistent advertisement in the radio and newspaper.
format	Student Project
author	Abas, Norlela
author_facet	Abas, Norlela
author_sort	Abas, Norlela
title	The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
title_short	The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
title_full	The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
title_fullStr	The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
title_full_unstemmed	The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
title_sort	effectiveness of the promotional tools practiced by pusat zakat melaka (pzm) / norlela abas
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/21129/ http://ir.uitm.edu.my/id/eprint/21129/1/PPb_NORLELA%20ABAS%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:54Z
last_indexed	2023-09-18T23:05:54Z
_version_	1777418480939696128

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas

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