The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan

A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that l...

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Bibliographic Details
Main Author:	Hassan, Norhaslia
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Business communication. Including business report writing, business correspondence Brand name products
Online Access:	http://ir.uitm.edu.my/id/eprint/21102/ http://ir.uitm.edu.my/id/eprint/21102/1/PPb_NORHASLIA%20%20HASSAN%20M%20BM%2006_5.pdf

id	uitm-21102
recordtype	eprints
spelling	uitm-211022018-09-24T05:05:11Z http://ir.uitm.edu.my/id/eprint/21102/ The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan Hassan, Norhaslia Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Business communication. Including business report writing, business correspondence Brand name products A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that lead to the existing problem. It focuses on the effectiveness of marketing communication tools that were used by Adabi Consumer Industries Sdn Bhd in creating brand equity among their customers. The data for this study is sourced from questionnaires distributed to 80 respondents which were taken randomly in Rawang. A set of questionnaires is designed according to research objectives of this study and consists of 61 items. There are two types of assisted questionnaires designed, which are multiple choices questions and scaling. All data were analyzed using frequency analysis and cross tabulation. The results indicated that the most effective marketing communication tools that can be utilized by Adabi is advertisement in order to increase customer awareness, perceived high quality and creating the customer loyalty. Several recommendations were suggested in terms of the marketing communication tools that can be practiced by Adabi. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21102/1/PPb_NORHASLIA%20%20HASSAN%20M%20BM%2006_5.pdf Hassan, Norhaslia (2006) The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Business communication. Including business report writing, business correspondence Brand name products
spellingShingle	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Business communication. Including business report writing, business correspondence Brand name products Hassan, Norhaslia The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
description	A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that lead to the existing problem. It focuses on the effectiveness of marketing communication tools that were used by Adabi Consumer Industries Sdn Bhd in creating brand equity among their customers. The data for this study is sourced from questionnaires distributed to 80 respondents which were taken randomly in Rawang. A set of questionnaires is designed according to research objectives of this study and consists of 61 items. There are two types of assisted questionnaires designed, which are multiple choices questions and scaling. All data were analyzed using frequency analysis and cross tabulation. The results indicated that the most effective marketing communication tools that can be utilized by Adabi is advertisement in order to increase customer awareness, perceived high quality and creating the customer loyalty. Several recommendations were suggested in terms of the marketing communication tools that can be practiced by Adabi.
format	Student Project
author	Hassan, Norhaslia
author_facet	Hassan, Norhaslia
author_sort	Hassan, Norhaslia
title	The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
title_short	The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
title_full	The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
title_fullStr	The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
title_full_unstemmed	The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan
title_sort	effectiveness of marketing communication tools used by adabi consumer industries sdn bhd rawang in creating brand equity / norhaslia hassan
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21102/ http://ir.uitm.edu.my/id/eprint/21102/1/PPb_NORHASLIA%20%20HASSAN%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:05:51Z
last_indexed	2023-09-18T23:05:51Z
_version_	1777418477024313344

The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan

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