Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad

Scientige Sdn Bhd is a company that involve in the oil, gas and petrochemical industry and the company offer various products and services in the field. Since the company is still new in the market ( 2 years in the field) , the company required to have strong brand positioning so that the client wil...

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Bibliographic Details
Main Author:	Ahmad, Norhaidah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2007
Subjects:	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/21095/ http://ir.uitm.edu.my/id/eprint/21095/1/PPb_NORHAIDAH%20AHMAD%20M%20BM%2007_5.pdf

id	uitm-21095
recordtype	eprints
spelling	uitm-210952018-09-19T06:33:56Z http://ir.uitm.edu.my/id/eprint/21095/ Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad Ahmad, Norhaidah Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Scientige Sdn Bhd is a company that involve in the oil, gas and petrochemical industry and the company offer various products and services in the field. Since the company is still new in the market ( 2 years in the field) , the company required to have strong brand positioning so that the client will see them as capable in doing business since business in oil and gas is tough and competition is really stiff. The objectives of the study are to identify the level client adoption process for Scientige Sdn Bhd towards the products and services provided and also to identify the level of effectiveness for brand positioning that contribute to successful of Scientige Sdn.Bhd positioning. In this context, the Client adoption process is focus to five stages which are awareness stage, interest stage, evaluation Stage, trial stage and adoption stage. For brand positioning factors, there are several factors being studied. The factors are reputation, product and services performance, product and client portfolio beside another one which is network. Based on the study, the most important stage that being ranked by the Scientige's clients is evaluation stage. On the other hand, clients also agreed the most important brand positioning factors is performance with the specific factors are trust, the reliability and quality of product and services in performance as well as in portfolio beside strong customer relationship marketing. Based on the findings, some suggestions have been recommended to Scientige Sdn Bhd to come up with new strategies to enhance the company brand positioning in the mind of the clients. Faculty of Business and Management 2007 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21095/1/PPb_NORHAIDAH%20AHMAD%20M%20BM%2007_5.pdf Ahmad, Norhaidah (2007) Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Branding (Marketing) Product management Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Ahmad, Norhaidah Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
description	Scientige Sdn Bhd is a company that involve in the oil, gas and petrochemical industry and the company offer various products and services in the field. Since the company is still new in the market ( 2 years in the field) , the company required to have strong brand positioning so that the client will see them as capable in doing business since business in oil and gas is tough and competition is really stiff. The objectives of the study are to identify the level client adoption process for Scientige Sdn Bhd towards the products and services provided and also to identify the level of effectiveness for brand positioning that contribute to successful of Scientige Sdn.Bhd positioning. In this context, the Client adoption process is focus to five stages which are awareness stage, interest stage, evaluation Stage, trial stage and adoption stage. For brand positioning factors, there are several factors being studied. The factors are reputation, product and services performance, product and client portfolio beside another one which is network. Based on the study, the most important stage that being ranked by the Scientige's clients is evaluation stage. On the other hand, clients also agreed the most important brand positioning factors is performance with the specific factors are trust, the reliability and quality of product and services in performance as well as in portfolio beside strong customer relationship marketing. Based on the findings, some suggestions have been recommended to Scientige Sdn Bhd to come up with new strategies to enhance the company brand positioning in the mind of the clients.
format	Student Project
author	Ahmad, Norhaidah
author_facet	Ahmad, Norhaidah
author_sort	Ahmad, Norhaidah
title	Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
title_short	Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
title_full	Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
title_fullStr	Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
title_full_unstemmed	Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
title_sort	evaluation on customer adoption process and brand positioning for scientige sdn bhd in 2007 / norhaidah ahmad
publisher	Faculty of Business and Management
publishDate	2007
url	http://ir.uitm.edu.my/id/eprint/21095/ http://ir.uitm.edu.my/id/eprint/21095/1/PPb_NORHAIDAH%20AHMAD%20M%20BM%2007_5.pdf
first_indexed	2023-09-18T23:05:50Z
last_indexed	2023-09-18T23:05:50Z
_version_	1777418476005097472

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad

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