A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice q...

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Bibliographic Details
Main Author:	Yoep Ahmad, Noreen
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21084/ http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf

id	uitm-21084
recordtype	eprints
spelling	uitm-210842018-09-19T06:38:27Z http://ir.uitm.edu.my/id/eprint/21084/ A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad Yoep Ahmad, Noreen Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf Yoep Ahmad, Noreen (2006) A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Yoep Ahmad, Noreen A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
description	This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses.
format	Student Project
author	Yoep Ahmad, Noreen
author_facet	Yoep Ahmad, Noreen
author_sort	Yoep Ahmad, Noreen
title	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_short	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_full	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_fullStr	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_full_unstemmed	A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
title_sort	study on factors influencing purchases of houses among bumiputera buyers / noreen yoep ahmad
publisher	Faculty of Business and Management
publishDate	2006
url	http://ir.uitm.edu.my/id/eprint/21084/ http://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf
first_indexed	2023-09-18T23:05:48Z
last_indexed	2023-09-18T23:05:48Z
_version_	1777418474402873344

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad

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