Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad

Intense competition in the business of foods industry forces Muslim retailers to look for their best approach to attract and create a halal food to their customers. However some of retailers take an easy action in operating their restaurants which can be create issues to Muslim customers sensitivity...

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Main Author:	Muhamad, Noor Emma Lina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Food industry and trade. Halal food industry. Certification Races. Including race as a social group and race relations in general Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/21062/ http://ir.uitm.edu.my/id/eprint/21062/1/PPb_NOOR%20EMMA%20LINA%20MUHAMAD%20M%20BM%2018_5.pdf

id	uitm-21062
recordtype	eprints
spelling	uitm-210622018-09-19T06:14:01Z http://ir.uitm.edu.my/id/eprint/21062/ Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad Muhamad, Noor Emma Lina Food industry and trade. Halal food industry. Certification Races. Including race as a social group and race relations in general Food service Intense competition in the business of foods industry forces Muslim retailers to look for their best approach to attract and create a halal food to their customers. However some of retailers take an easy action in operating their restaurants which can be create issues to Muslim customers sensitivity. This research focused on the level of awareness among Muslim food retailers to know the factors that contribute to it. The factors that contributed in level of awareness of halal foods are halal exposure, religious beliefs, health reasons and role of halal certification and logo. All the Muslim foods retailers used Muslim as opportunity to their business firms to make customers to believe that they always aware with halal or they have a high level of awareness. The main study of this research is to examine the relationship between factors that contributes to the level of awareness with the level of awareness among Muslim food retailers. Halal awareness being dependent variables in this research and measured by four independent variables which is halal exposure, religious beliefs, health reasons and role of halal of certification and logo. The literature review confirms this relationship. This research is based on 70 respondents which survey is collected from Muslim food retailers who are operated their business in 1 kilometer from Jalan Hang Tuah, Melaka. Sampling method used in this study is simple random sampling. The data was analyzed using correlation coefficient and regression by using SPSS software. The findings reveal that are positive relationship between all the factors with the level of awareness on halal foods. However, the result shows that halal exposure has most influential factors towards halal awareness. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21062/1/PPb_NOOR%20EMMA%20LINA%20MUHAMAD%20M%20BM%2018_5.pdf Muhamad, Noor Emma Lina (2018) Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Races. Including race as a social group and race relations in general Food service
spellingShingle	Food industry and trade. Halal food industry. Certification Races. Including race as a social group and race relations in general Food service Muhamad, Noor Emma Lina Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
description	Intense competition in the business of foods industry forces Muslim retailers to look for their best approach to attract and create a halal food to their customers. However some of retailers take an easy action in operating their restaurants which can be create issues to Muslim customers sensitivity. This research focused on the level of awareness among Muslim food retailers to know the factors that contribute to it. The factors that contributed in level of awareness of halal foods are halal exposure, religious beliefs, health reasons and role of halal certification and logo. All the Muslim foods retailers used Muslim as opportunity to their business firms to make customers to believe that they always aware with halal or they have a high level of awareness. The main study of this research is to examine the relationship between factors that contributes to the level of awareness with the level of awareness among Muslim food retailers. Halal awareness being dependent variables in this research and measured by four independent variables which is halal exposure, religious beliefs, health reasons and role of halal of certification and logo. The literature review confirms this relationship. This research is based on 70 respondents which survey is collected from Muslim food retailers who are operated their business in 1 kilometer from Jalan Hang Tuah, Melaka. Sampling method used in this study is simple random sampling. The data was analyzed using correlation coefficient and regression by using SPSS software. The findings reveal that are positive relationship between all the factors with the level of awareness on halal foods. However, the result shows that halal exposure has most influential factors towards halal awareness.
format	Student Project
author	Muhamad, Noor Emma Lina
author_facet	Muhamad, Noor Emma Lina
author_sort	Muhamad, Noor Emma Lina
title	Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
title_short	Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
title_full	Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
title_fullStr	Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
title_full_unstemmed	Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad
title_sort	level of awareness on halal food among muslim food retailers in jalan hang tuah, melaka / noor emma lina muhamad
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21062/ http://ir.uitm.edu.my/id/eprint/21062/1/PPb_NOOR%20EMMA%20LINA%20MUHAMAD%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:45Z
last_indexed	2023-09-18T23:05:45Z
_version_	1777418471190036480

Level of awareness on halal food among Muslim food retailers in Jalan Hang Tuah, Melaka / Noor Emma Lina Muhamad

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