The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz

The purpose of this study was to to identify the factor that causes the intention to purchase imitation apparels among Generation Y. The dependent variable in this research is the intention to purchase imitation apparel which is measured by independent variables such attitudes, perceived behavioral...

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Bibliographic Details
Main Author:	Abd Aziz, Muhammad Zahirul Hakim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/21027/ http://ir.uitm.edu.my/id/eprint/21027/1/PPb_MUHAMMAD%20ZAHIRUL%20HAKIM%20ABD%20AZIZ%20M%20BM%2018_5.pdf

id	uitm-21027
recordtype	eprints
spelling	uitm-210272018-09-08T07:10:25Z http://ir.uitm.edu.my/id/eprint/21027/ The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz Abd Aziz, Muhammad Zahirul Hakim Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of this study was to to identify the factor that causes the intention to purchase imitation apparels among Generation Y. The dependent variable in this research is the intention to purchase imitation apparel which is measured by independent variables such attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit as well. The respondents were consumers from Generation Y who are ages between 18 to 35 years old, who have experienced in purchasing imitations. Therefore, 140 questionnaires were being collected and used in this study. The finding showed that attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit, have influence on the intention to purchase imitations apparels among Generation Y. All variables show significance relationship towards the factor to purchase imitations apparels. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. To analyze the data, descriptive analysis, reliability test, correlation analysis and standard coefficient were used. The result of the study presented in this research agreed that attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit, can influence the intention to purchase imitations apparels among Generation Y. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/21027/1/PPb_MUHAMMAD%20ZAHIRUL%20HAKIM%20ABD%20AZIZ%20M%20BM%2018_5.pdf Abd Aziz, Muhammad Zahirul Hakim (2018) The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Abd Aziz, Muhammad Zahirul Hakim The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
description	The purpose of this study was to to identify the factor that causes the intention to purchase imitation apparels among Generation Y. The dependent variable in this research is the intention to purchase imitation apparel which is measured by independent variables such attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit as well. The respondents were consumers from Generation Y who are ages between 18 to 35 years old, who have experienced in purchasing imitations. Therefore, 140 questionnaires were being collected and used in this study. The finding showed that attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit, have influence on the intention to purchase imitations apparels among Generation Y. All variables show significance relationship towards the factor to purchase imitations apparels. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. To analyze the data, descriptive analysis, reliability test, correlation analysis and standard coefficient were used. The result of the study presented in this research agreed that attitudes, perceived behavioral control, subjective norm, economic benefit and hedonic benefit, can influence the intention to purchase imitations apparels among Generation Y.
format	Student Project
author	Abd Aziz, Muhammad Zahirul Hakim
author_facet	Abd Aziz, Muhammad Zahirul Hakim
author_sort	Abd Aziz, Muhammad Zahirul Hakim
title	The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
title_short	The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
title_full	The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
title_fullStr	The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
title_full_unstemmed	The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz
title_sort	intention to purchase imitation apparels among generation y / muhammad zahirul hakim abd aziz
publisher	Faculty of Business and Management
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/21027/ http://ir.uitm.edu.my/id/eprint/21027/1/PPb_MUHAMMAD%20ZAHIRUL%20HAKIM%20ABD%20AZIZ%20M%20BM%2018_5.pdf
first_indexed	2023-09-18T23:05:40Z
last_indexed	2023-09-18T23:05:40Z
_version_	1777418466091859968

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz

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