The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
The Malaysian Automotive Association (MAA) has forecast car sales to rise slightly this year to 500,000 units from the 490,768 units sold in 2006. Optimism aside, it has to be noted that the vehicle market in Malaysia is at its saturation point, with vehicle ownership penetration rate among the high...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/20910/ http://ir.uitm.edu.my/id/eprint/20910/1/PPb_MOHD%20NAHAR%20FAIZ%20MOHD%20NASIR%20M%20BM%2007_5.pdf |