The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad

One Two Three Communication (M) Sdn. Bhd. is the key dealer of Celcom which promotes and sells Celcom's products. In year 2008, the sales for postpaid Celcom Executive Plan 50 (CEP 50) not achieved monthly sales target. Due to that problem matter, researcher do the research study on effectivene...

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Main Author:	Ahmad, Mohd Hafiz
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing research. Marketing research companies. Sales forecasting Sales promotion Telecommunication
Online Access:	http://ir.uitm.edu.my/id/eprint/20905/ http://ir.uitm.edu.my/id/eprint/20905/1/PPb_MOHD%20HAFIZ%20AHMAD%20M%20BM%2008_5.pdf

id	uitm-20905
recordtype	eprints
spelling	uitm-209052018-09-08T06:01:57Z http://ir.uitm.edu.my/id/eprint/20905/ The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad Ahmad, Mohd Hafiz Marketing research. Marketing research companies. Sales forecasting Sales promotion Telecommunication One Two Three Communication (M) Sdn. Bhd. is the key dealer of Celcom which promotes and sells Celcom's products. In year 2008, the sales for postpaid Celcom Executive Plan 50 (CEP 50) not achieved monthly sales target. Due to that problem matter, researcher do the research study on effectiveness of promotion tools done by One Two Three Communication that come with the objectives to determine is the advertising, sales promotion, public relations and personal selling influence effectiveness of promotion tools. Next, is to measure the level effectiveness of the promotion tools that used by One Two Three Communication and last is to provide recommendations that can help the company to enhance their promotion efforts for postpaid CEP 50. In this study, the researcher used the research design of Descriptive Research and Causal Research. For sampling technique, researcher used Convenience Sampling in Non-Probability for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka to have primary data for data analysis and other sources are from reports journals and so on. Cross Tabulation Analysis and Hypothesis,Test, a clear findings and results are observed showed that the effectiveness of promotion tools were influenced by advertising, sales promotion, public relations and personal selling. By used Regression, the findings shows that the major factor that influenced effectiveness of promotion tools was sales promotion. The researcher also gave some recommendations for One Two Three Communication (M) Sdn. Bhd. To improve their promotion efforts to become more effective. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20905/1/PPb_MOHD%20HAFIZ%20AHMAD%20M%20BM%2008_5.pdf Ahmad, Mohd Hafiz (2008) The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Sales promotion Telecommunication
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Sales promotion Telecommunication Ahmad, Mohd Hafiz The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
description	One Two Three Communication (M) Sdn. Bhd. is the key dealer of Celcom which promotes and sells Celcom's products. In year 2008, the sales for postpaid Celcom Executive Plan 50 (CEP 50) not achieved monthly sales target. Due to that problem matter, researcher do the research study on effectiveness of promotion tools done by One Two Three Communication that come with the objectives to determine is the advertising, sales promotion, public relations and personal selling influence effectiveness of promotion tools. Next, is to measure the level effectiveness of the promotion tools that used by One Two Three Communication and last is to provide recommendations that can help the company to enhance their promotion efforts for postpaid CEP 50. In this study, the researcher used the research design of Descriptive Research and Causal Research. For sampling technique, researcher used Convenience Sampling in Non-Probability for this study. Researcher distributed the questionnaire to respondents randomly around Bandar Melaka to have primary data for data analysis and other sources are from reports journals and so on. Cross Tabulation Analysis and Hypothesis,Test, a clear findings and results are observed showed that the effectiveness of promotion tools were influenced by advertising, sales promotion, public relations and personal selling. By used Regression, the findings shows that the major factor that influenced effectiveness of promotion tools was sales promotion. The researcher also gave some recommendations for One Two Three Communication (M) Sdn. Bhd. To improve their promotion efforts to become more effective.
format	Student Project
author	Ahmad, Mohd Hafiz
author_facet	Ahmad, Mohd Hafiz
author_sort	Ahmad, Mohd Hafiz
title	The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
title_short	The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
title_full	The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
title_fullStr	The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
title_full_unstemmed	The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
title_sort	effectiveness of promotion tools done by one two three communication (m) sdn. bhd. for postpaid celcom executive plan 50: case study in bandar melaka / mohd hafiz ahmad
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20905/ http://ir.uitm.edu.my/id/eprint/20905/1/PPb_MOHD%20HAFIZ%20AHMAD%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:26Z
last_indexed	2023-09-18T23:05:26Z
_version_	1777418451803963392

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad

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