The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal

In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in...

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Bibliographic Details
Main Author:	Mustafa Kamal, Mohd Farihan
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Business education Promotions Institutions of higher education
Online Access:	http://ir.uitm.edu.my/id/eprint/20901/ http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf

id	uitm-20901
recordtype	eprints
spelling	uitm-209012018-09-08T06:00:43Z http://ir.uitm.edu.my/id/eprint/20901/ The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal Mustafa Kamal, Mohd Farihan Business education Promotions Institutions of higher education In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, Management Centre, IIUM which has limited resources, those promotions cannot be done in full swing by firm hence the objectives of promotions cannot be achieved or targeted. The purpose of this study is to identify the effectiveness promotional mix to create to create customer awareness. In this research, non- probability sampling has been used with a random 50 respondents taken from walk- in to the Management Centre. Data obtained by using primary data. The finding showed that first research objective is first newspaper, second is others, third is magazines, forth is seminar / exhibition and lastly is internet. This is based on ranking which it refers to the highest frequency and percentage. The finding for second research objective is reliability of the product, second is information given, promotional quality and attractive promotional is third, fourth is product quality and lastly is verities of promotional. The findings for third research objective is magazine is the best promotion tools to increase or raise respondents' level of awareness towards the MBA programme. It refers based on the highest mean and the ranking. lastly, findings for research objective number four is is promotional activity should be ease to reach is the first. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf Mustafa Kamal, Mohd Farihan (2008) The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Business education Promotions Institutions of higher education
spellingShingle	Business education Promotions Institutions of higher education Mustafa Kamal, Mohd Farihan The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
description	In this modern day business environment, the business world is getting more competitive and aggressive each day. Business competes with each other in order to boost sales by trying to come up with the best advertisement and promotion by using all tools available. Promotion is the basic prominent in making sure each local firm penetrate market and keep sustaining growth for existing market. However, Management Centre, IIUM which has limited resources, those promotions cannot be done in full swing by firm hence the objectives of promotions cannot be achieved or targeted. The purpose of this study is to identify the effectiveness promotional mix to create to create customer awareness. In this research, non- probability sampling has been used with a random 50 respondents taken from walk- in to the Management Centre. Data obtained by using primary data. The finding showed that first research objective is first newspaper, second is others, third is magazines, forth is seminar / exhibition and lastly is internet. This is based on ranking which it refers to the highest frequency and percentage. The finding for second research objective is reliability of the product, second is information given, promotional quality and attractive promotional is third, fourth is product quality and lastly is verities of promotional. The findings for third research objective is magazine is the best promotion tools to increase or raise respondents' level of awareness towards the MBA programme. It refers based on the highest mean and the ranking. lastly, findings for research objective number four is is promotional activity should be ease to reach is the first.
format	Student Project
author	Mustafa Kamal, Mohd Farihan
author_facet	Mustafa Kamal, Mohd Farihan
author_sort	Mustafa Kamal, Mohd Farihan
title	The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_short	The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_full	The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_fullStr	The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_full_unstemmed	The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal
title_sort	management centre iium mba programme: the effectiveness of promotional mix to create customer awareness / mohd farihan mustafa kamal
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/20901/ http://ir.uitm.edu.my/id/eprint/20901/1/PPb_MOHD%20FARIHAN%20MUSTAFA%20KAMAL%20M%20BM%2008_5.pdf
first_indexed	2023-09-18T23:05:26Z
last_indexed	2023-09-18T23:05:26Z
_version_	1777418451223052288

The management centre IIUM MBA programme: the effectiveness of promotional mix to create customer awareness / Mohd Farihan Mustafa Kamal

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